Explores how participant characteristics affect the feedback collected during a reader-focused evaluation of brochures. Notes highly educated participants focused more strongly on the structuring of information. Suggests that it may be more fruitful to investigate the influence of more specific participant characteristics that are more univocally…

Describes a small-scale experiment in which five professional writers were asked to revise brochure fragments based on the feedback from readers. Discusses the type of feedback collected from readers and how the experiment focused on the revision phase following formative text evaluation. (SG)