Higher education institutions (HEIs) are complex entities interacting with a variety of stakeholders. Scholars have widely discussed the approaches and models of value co-creation in the higher education context. However, the attention has been primarily focussed on a single category of stakeholders, namely students. The article aims at eliciting…

Higher Education Institutions (HEIs) interact with a multiplicity of stakeholders, whose value expectations significantly affect their functioning. Students and academics represent the primary stakeholders of HEIs, directly contributing in their organizational success. Although they inherently perform as service co-producers, students and…