Many teachers and other educators have expressed a concern regarding the lack of student interest in many of the traditional science courses. Concerns have also been expressed by teachers of their dissatisfaction with much of the lecture material and the laboratory exercises in some science classes. To help rectify this problem a collaborative…

Theory underlying marketing in the public sector is presented in combination with specific examples of marketing strategies and techniques used in college unions and student activities programs across the country. The subject of marketing is discussed under six major subject headings: (1) why marketing? (2) analyzing marketing opportunities; (3)…