Classroom observation data were collected from 32 presentations by 7 professors in the College of Medicine at Texas A&M University over the course of 9 months for a study of the potential of two-way television as an instructional medium. Half of the observations were made from two-way television mediated lessons transmitted from the Veterans…

Describes Michigan State University's use of telephone interviews to assess student attitudes in television courses and reviews data from a recent survey and classroom students' grades or attitudes toward mediated instruction. Evaluation utilization by producers, faculty, and administrators to improve instructional television is noted. (Author/MBR)

A tool was devised to measure the perceived reality of television, an important variable in understanding how television influences an individual's perception of social reality. This was accomplished by using a research plan that allowed university subjects to generate the measures used for tapping the "reality" of television content.…

This paper reviews the post-1975 research on the capacities, logistics, and costs of the various delivery technologies used in educational television, and details case studies of television-centered operations, particularly in relationship to adult learners. The paper begins with a section on general definitions and the capacities of various…

Moderate amounts of self-disclosure and willingness to let others disclose are considered essential in moving from casual to lasting relationships. Self-disclosure, however, is a private behavior which is seldom observed directly. Television provides a unique opportunity for the observation of otherwise personal behaviors, and may affect viewers'…

Analysis of the relationship between undergraduate students' television viewing and their perceptions of personal vulnerability to crime reveals strength and direction of such associations are contingent upon viewer's source of criminal victimization experience, type of prime-time television viewed, and contextual nature of perception of personal…

Noting that several current communication theories suggest that the media have a "persuasive" effect on American society, a study compared the effects of two media (the electronic medium of television and the spoken medium of the homily) and whether these media have different effects on their audience's perceptions of reality. A national phone…

Religious services and programs have been a feature of U.S. broadcasting since regularly-scheduled radio began in the 1920s. With the emergence of television, broadcast religion is more pervasive than ever before. It has also become the focus of debate over its role in United States politics. Televangelism is best regarded as a dialogue between…

Comparison of data gathered in the late 1970s to data gathered in the early 1990s indicates that while communication researchers remain convinced that effects of intercultural mass media exist, they also acknowledge that no clear, useful theoretical framework exists. Data were analyzed, compared, and reported in the late 1970s from three…

This paper considers the style and structure of broadcast educational television programs in relation to learning outcomes, and proposes a study to identify those key factors which intervene or affect this relationship. The types of structure examined include simple or complex and self-standing or integrated programs, and types of style include…

A study investigated the idea that the amount of knowledge viewers extract from exposure to television is a function of the amount of mental effort involved in processing the program content, and that the mental effort invested in viewing is partly a function of people's expectations about the demand characteristics associated with the content.…

This study of U.S. college students' soap opera viewing habits investigated their motives; interrelationships among motives, audience viewing dispositions, and life patterns; whether viewing dispositions and life pattern variables explain viewing motives; and what multivariate structures explain relationships between viewing motives, viewing…

Tested cultivation hypothesis by studying relationships between amount of television viewing by high school students and college students and their estimates of chances of victimization and causes of death. Stepwise multiple regression analyses were performed to determine importance of perceived reality, demographic, and televison viewing measures…