Canada has become one of the most popular destinations for international students at the higher education level. A number of complex factors and trends, both in Canada and globally, have contributed to the emergence of Canada as a destination for international higher education. However, more research is still needed to better understand the…

This study applies an integrated model of college choice to better describe students who do and do not intend to study abroad. Although internationalization through study abroad is widely touted as a preferred means of developing globally competent college graduates, very little is known about the factors that influence students' predisposition to…

This annotated bibliography of recent articles and books on academic rankings updates an article in the Spring 1986 "RQ." Items are listed by subject and ranking in general; individual guides; subject areas including accounting, advertising, biogeography, business, communications, data communications, economics, music, publishing,…

Compares the occupational effects of initial community college and four-year college entrance using a sample drawn from the National Longitudinal Survey of Labor Market Experiences. Finds that both male and female community college entrants attain lower occupational status than four-year college entrants. Sex differences are discussed. (FMW)

This exploratory study examined the college search processes of 25 non-traditional adult students at two central New York State community colleges. Using a modified time-line interview, a method developed in communication and information sciences, the researchers found that the college student's choice process was significantly different for the…

Examination of popular publications that rate and rank collegiate undergraduate education reveals several methodological concerns. The challenges for consumers and researchers are to know what shortcomings exist in these ratings, what impact the shortcomings have on the rankings, and what methodological changes might improve the evaluations.…

A technique is described for private liberal arts colleges to assess the probable matriculation behavior of admitted applicants. By performing a multiple discriminate analysis of data obtained from applicants admitted during a previous admissions season, and applying the information to a decision-making strategy used in political elections the…

An annotated bibliography of 56 books and articles published in 1986 and 1987 which provide information about college and university rankings is divided into six sections: (1) ranking and rating in general; (2) preparatory school guides; (3) college guides; (4) comparative articles; (5) ranking and rating by subject areas; and (6) rankings…

Higher education administrators often wonder if the information they receive from the low response rates to surveys of non-matriculating applicants accurately reflects the entire population of these non-matriculants. These questions are exacerbated by evidence that response bias does exist. This paper describes how St. Mary's College in Notre…

The ideas of Williford (1987) are used to propose a four-stage model describing the evolution of marketing in many colleges and universities. It elaborates on the thinking endemic to strategic marketing management and frameworks drawn from business marketing which will likely become more prominent in higher education. (Author/GLR)

Two representatives of popular magazines that publish controversial rankings of colleges and universities respond to criticism of the rankings. Issues addressed include the need for third-party comparisons, the importance of institutional reputation, cooperation with the higher education community, changing methodology, data integrity, reader…

This paper describes a quantitative method to investigate the enrollment motives of students, and reports on the application of the method at the University of Utrecht (The Netherlands). The paper discusses environmental, educational/organizational, and image factors influencing a student's choice of a particular university. A quantitative…

Response of colleges and universities to surveys from publishers of college guides and popular newsstand magazines is discussed, and considerations in developing a standard survey response are explored. These include the advantages and limitations of standardized information formats, how much of the information reaches prospective students, how…

The responses from questionnaires (N=182) given to 201 individuals who were provided an opportunity to join the faculty of two research universities (one rural, one urban) were analyzed to determine the factors influencing their decisions to join or not join. Interviews with 60% of the respondents were conducted to gather further information.…

Four major publishers of college guidebooks respond to the concerns of colleges and universities about the guides, the information they contain, and the demand for the information. Specific issues addressed include development of a standardized survey response, data integrity and validity, specialized information needs, publisher-institution…