Outlines an approach for teaching journalism students to write editorials by following a five-step sequence: gaining readers' attention, indicating a need for action, leading readers to agree with a proposed action, enabling readers to visualize the proposal successfully enacted, and cementing readers' favorable attitudes into fixed beliefs. (TJ)

Reasons are given for media myopia about higher education, and suggestions are made for improving news media perceptions: (1) using personalities to enhance the university's image; (2) establishing a program for making faculty expertise available to the media; (3) emphasizing solutions, not problems; and (4) taking risks. (MSE)

Pennsylvania sought statewide media support for higher education by working on a project to encourage editorials against President Reagan's proposed budget cuts in student aid. Guidelines for visiting newspaper editors are provided. (MLW)

Freedom of the press and the extent of constraints upon that freedom are examined. Some recent Supreme Court rulings are discussed. (RM)

Examines the John F. Kennedy legend and his ability as an image maker. Characterizes Kennedy's presidency in terms of pragmatic idealism. Says Kennedy and Lyndon B. Johnson closed out the New and Fair Deal reforms but left no social or economic transformation. Claims Kennedy's disavowal of ideological rigidity ended the power of the Democratic…

This program examines the changing relationship between the military and the press. In this episode leading journalists and military public affairs officials debate uses of censorship, access to the battlefield, and the impact of live television on military operations. The study guide offers questions to use before viewing the video, questions to…

This program examines the series of myths generated by the media about war, peace, and the use of force. This episode explores the emergence of the popular interpretation of violence by "good" citizens who use violence to produce positive results during wartime. The study guide offers questions to use before viewing the video, questions to follow…

Presents a thoughtful and balanced analysis of the effects of public opinion polling on elections and the political power structure. Generally refutes the revisionist criticism that polling acts as a preemptive strike curtailing political expression in favor of the power elite. Considers issues related to the tyranny of the majority. (MJP)