Higher education institutions are more diverse than ever before, as are the students they serve. Because of this great diversity, there is no silver bullet--one approach--that will work for teaching all students in all circumstances. This book offers a succinct description of several pedagogical paths available to faculty that can actively engage…

Describes the Marketing Environment Group Project to be used by a marketing instructor. Indicates that through this teaching method, students have an increased interest in marketing and a greater understanding of how an organization's marketing strategy must adapt to its changing environment. (JOW)

The University of Nebraska's Home Management Group Project involves groups of four to six students in the accomplishment of a self-determined goal on a topic in home management. The activity provides an opportunity for practical application of theory as well as for practice in group relations. (SK)

Summarizes a series of four class sessions in which students write and rewrite an analysis of advertisements together. (TJ)

Tells about an assignment in a technical writing course, in which students are presented with a hypothetical problem faced by a business corporation; they then work in groups to write memos detailing possible solutions to the problem. (GW)

Discusses the organization of a college German club and gives ideas for social, cultural, and educational activities for a club to sponsor. (EKN)

Suggests an extented exercise to help students interpret myths and discover sex-role stereotyping in them. (TJ)

Presents the view that formal assignments such as problem sheets to be solved at home within a given amount of time are detrimental to the development of a mature outlook in college students. Presents an alternative to this approach. (GS)

Offers an assignment which heightens student awareness of media effects and appropriateness through the simulation experience of planning and executing a persuasive campaign using print, audio and audio-visual media. (MH)

Discusses a proposal writing project in a technical writing course, in which students develop and actually submit a proposal for possible implementation. (GW)

Describes student tours to the Soviet Union, discussing the benefits to be derived from such experiences by both students and leaders. In particular, discusses the organization of the tours, their types and costs, advertising strategies, suggested itineraries and guidebooks, student orientation and group composition, and problems encountered…

Describes how students can be encouraged to draw upon their imaginations and upon their observations of and speculations about the outside world to write their own short fiction. (AEA)

Describes teaching method for college level history instruction which combines the lecture method with group work. All lectures are mimeographed and presented to the student the first day of class. Class periods are spent clarifying printed lectures and assigning tasks to groups for the purpose of developing critical thinking skills. (KC)

Describes the entrepreneurial team approach utilized in a course designed to sensitize students to the opportunities, as well as the problems inherent in the ownership and management of a small business. (LRA)

Describes group role-playing activities that have been used to teach about education, criminology, and sex roles. Suggests that role play helps students to absorb and retain many of the insights about the issues involved. (DB)