Higher education in the United States is a complex and multilayered system where open-access community colleges coexist with highly selective, 4-year institutions to which only a handful of students each year gain access. Each institution plays a unique role in this marketplace, and students across the spectrum engage with the system at…

Constructs an input-output model, similar to those used to analyze interdependence among sectors in an economy, for application to administration of a school within a university. The model makes possible forecasting of personnel requirements for each component within the school, generated by changes in external demands for school services that…

The adoption by professional humanists of a marketing model is advocated, with emphasis on its application to undergraduate instruction. The model is designed to preserve the quality and autonomy of humanistic education and is derived from elementary marketing theory. (Author/MSE)

Policy analysis provides the framework for enrollment planning in the Arizona university system. The new planning model consists of a statement of principles, a five-year strategic plan, an enrollment demand model, determination of institutional capacities, development of strategies to meet demand, and analysis of policy choices and consequences.…

Although private colleges, like others, must respond to current fiscal constraints, there is strength in the variety that private institutions offer. These special combinations are market responsive, offering a desired variety in price, student body, quality, and many other, often intangible dimensions that people want and are willing to pay for.…

A study testing many hypotheses from recent literature on college tuition determination is reported. The persistence of hypothesized relationships through several decades of varying environmental conditions and institutional circumstances serves as a basis for recommendations regarding the control of tuition increases in U.S. colleges and…

The tension between government and higher education is examined through a framework of higher education system types, which are based on a model positing three forces on higher education systems: state, market, and oligarchical aspects. Implications for system coordination and for governance are considered. (MSE)

The University of Calgary's response to requests from the Canadian Parents for French for a review of bilingual opportunities at the institution is chronicled. The response is analyzed in terms of the financial and pedagogical problems operative on the postsecondary level. (MSE)

Attempts to update chronology of events in noncompulsory upper secondary education in Australia since 1987. Identifies key differences among trajectories for Australia's conservative, progressive, and "common culture" states and territories as they deal with increased demand for higher level of schooling. Highlights some underlying…

Ways that population trends, societal pressures, and changing economic conditions affect learning needs are addressed. Small and large colleges are given information to help them evaluate their missions, chart new directions, and make necessary adaptations in their curricula. The three issues addressed are the theoretical formulation of the…

The changing role of the academic institution in relation to its environment is reviewed in terms of student constituents, white collar employees, geographic neighborhood, and professionals. An "androgogical" rather than "pedagogical" approach to community knowledge development and transfer, and ways for university planners to make academe more…

This paper addresses the issue of how one might go about providing a reasonable answer to the question of how many students will enroll in a new academic program at a university and applies the principles to the process of estimating demand for a new collegiate aviation program. A combination of approaches is suggested, including the following:…

The application of basic marketing techniques to achieve the goals of colleges and universities is discussed. The guide is designed to help administrators and admission officers influence the image projected by their institutions. Attention is also directed to how to position an institution among its competitors, how to develop activities and…

Results of a survey of adults in northeastern Ohio indicates there is a substantial market for higher education, amounting to 33 percent of the adults not currently in school. Respondents identifying themselves as nonprospective students stated financial aid, employment, child care, public transportation, weekend classes, and academic counseling…

Examines the emergence of the concept of university leadership, common in the United States but relatively new in many other countries. Describes three models of institutional leadership (academic chief executive officer, elected rector, and minister) and analyzes the potential of each. Discusses both national and institutional culture as powerful…