At the Writing Center of the Virginia Technical Institute and State University, several methods of publicizing the writing center and developing good public relations have been developed. Through the writing center's brochure or an article in the faculty/staff newspaper, it can be made clear that writing center staff would be willing to talk to…

Competence as administrators and managers is judged in part by the quality of their writing. Twelve suggestions for improving writing are provided. A bibliography on reference books for the process of writing and a test to assess writing skills are provided. (MLW)

This article provides advice from editors of alumni magazines on how to improve such periodicals: (1) get better writers; (2) improve content; (3) improve design quality; (4) multiply good ideas; (5) make the most of photographs; (6) achieve savings in design; (7) get a bigger budget; and (8) manage magazine staff. (MDM)

Prepared by writing center directors, the articles in this book examine the pedagogical theories of tutorial services and relate them to actual center practices. The 19 articles are arranged into three categories: writing center theory, writing center administration, and special concerns. Specific topics discussed in the articles include the…

The 53 best articles from "Case Currents" on student recruitment marketing are presented. The importance of a marketing plan and ways to apply basic marketing principles to recruitment programs are explained. Eight sections cover: exploring the marketing concept; conducting market research and putting the data to work; reaching out to recruit…

Developing substantial links between colleges and elementary, middle, and secondary schools to create a sensible, longitudinal process for developing writing skills can be mutually beneficial. Contacts with schools are easy to make. College composition teachers can contact high school teachers to bring their "college prep" classes for an…

Asserts that research into the effects of word processing on student writing is dependent on established writing skills, keyboarding techniques, human intervention, and the established criteria for good writing. Concludes that nonnative writers may benefit in significant ways from the attributes of word processing. (CFR)

Descriptions of school-college partnership efforts are presented, and 11 ways that schools and colleges can work together to benefit high school students are identified for school principals. The information was obtained in 1986 via the National Survey of School-College Partnerships, a copy of which is appended. Approximately 85 programs are…