This book presents a step-by-step account of how to work with print and electronic media to achieve higher education marketing results. Chapters examine how to be the media/marketing person on campus, develop a media and marketing plan, gain access to the press and market the institution through news and the media, and getting higher education…

Developing an effective communications program is crucial for the survival of colleges, universities, and independent schools because they must be well understood and have broad public support. This guide to media relations compiles articles from "CASE Currents" into five sections: "The Basics of a News Service" (17 papers);…

Designed primarily for use by potential users of telecourses produced by other institutions or production houses, this guide provides fundamental information on the design, use, and management of telecourses, and describes experiences of successful telecourse users. It is noted that this guide is also applicable to radio courses, and the…