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The Effect of Varying Response-Mode Formats on Responses to Affective Measures.
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Ory, John C.; Poggio, John P. – 1978
The study investigated the effect of response mode variation (the use or non-use of separate answer sheets) on subject responses (N = 1017) to affective instruments treating both instrument and subject characteristics. Instrument characteristics examined included attitudinal versus personality scale composition, scale items written in first versus…
Descriptors: Affective Measures, Answer Sheets, Attitude Measures, Cognitive Style