The authors examine the factors that influence the college choice process of two-year college students and explore the effect these variables have on the two-year/four-year college choice dichotomy, using the National Postsecondary Student Aid Study (NPSAS) of 1995-96 and the Beginning Postsecondary (BPS) component of that survey. This study…

The purpose of this qualitative study is to analyze how advertising affects search and college choice among the plethora of college choice influencers. The results of the research indicate that parents, older siblings, friends, career aspirations, personal funds, scholarships, institutional reputation, location, sports, high school counselors, and…

Students from low-income families are greatly underrepresented at selective colleges and universities in the United States. In an attempt to increase applications from low-income students, some institutions have developed programs involving increased recruitment of and more attractive financial aid packages for students from low-income families.…

This study examined the correlates of high school students' preferences in their senior year to attend private or public higher education institutions, and especially the effects of student sensitivity to tuition costs and to financial aid. The data analyzed were from a longitudinal study (n=482) of student college choice. The dependent variable…

A study investigated the variables associated with high school students' sensitivity to tuition in the college-choice process, interaction of tuition and student aid, relationship of family and student characteristics to this sensitivity, and the roles of student perceptions and student institutional connections in price sensitivity. Subjects were…

This report presents the results of a study examining the effects of rapidly rising tuitions at the nation's "elite" private colleges and universities, and the impact on the enrollment of middle-income students. The paper traces the income background of Consortium on Financing Higher Education (COFHE) schools and shows how students from…