This exploratory study contributes to what is known about the college choice process by providing a quantitative comparative analysis to determine how high school graduates who identify teachers as influential in their choice of college differ from graduates who do not. Specifically, this study answers the following research question: How do…

In spring 1985, J. Sargeant Reynolds Community College (JSRCC) conducted a survey of high school seniors in the local public high schools to determine students' educational/employment plans; college choice; and curricular interests. Questionnaires were distributed to a sample of senior-level classes to obtain a representative sample of 15% of the…

In an effort to understand the behavior and choices of Oregon's high school graduates, the Oregon University System conducted a telephone survey of a random sample of the Oregon high school graduating class of 2001. This biennial study, fifth in a series begun in 1993, seeks to identify the proportion of the graduating class that attended a…

In spring 1983, a joint research project was conducted by representatives of all public school districts and the community college in Johnson County to determine the career and educational interests of the county's high school students. The Career and Educational Interest Survey was administered to 8,127 tenth, eleventh, and twelfth grade students…

As a part of its academic planning process, every two years J. Sargeant Reynolds Community College (JSRCC) assesses the postsecondary plans of the seniors in the local public high schools. Seniors are asked whether they intend to attend a two-year or four-year college initially, and those planning to enroll at JSRCC are asked to identify the…

During the 1982-83 academic year, Brookdale Community College (BCC) conducted a survey of high school students in Monmouth County to gather information concerning students' educational goals, degree plans, college choice, knowledge about BCC, and personal characteristics. Of the 24 high schools receiving questionnaires, 19 distributed and…

Since 1993 The Oregon University System has gathered information about the college enrollment characteristics of its graduates in order to understand the college choices and behavior of Oregon's high school graduates. It sought to identify the proportion of the graduating class that went on to a postsecondary school, the type of college students…

Nevada high school seniors were surveyed in 1986 to provide high school and college planners with information about students' demographic characteristics, high school experience, and postsecondary plans. Factors influencing students' choice of postsecondary institutions and students' impressions of the University of Nevada System institutions were…

In order to develop a marketing program for potential students and assist in institutional planning, a study was conducted at Walla Walla Community College (WWCC), Washington, to obtain information from high school seniors regarding their career interests, educational plans, and perceptions of WWCC's programs and services. Questionnaires were…

This thesis proposes a segmentation of the University of Calgary's (Canada) freshman class based on benefits sought from attendance and provides descriptions of each benefit segment that includes the impact of institutional characteristics. A motivational typology for university participation is presented and the marketing implications of this…

During the fall of the 1986-87 school year, Alaska high school seniors were asked their opinions of their overall high school experience, their need for additional assistance in selected academic and career planning areas, and general demographic information (sex, race, school size, household income, grades, and occupational choice), as well as…

The objectives of the study were to help high school seniors make occupational choices, develop their employment and educational plans, and to provide data for school personnel and for the planning of postsecondary vocational training activities. Approximately 50,000 Indiana high school seniors were surveyed as to their educational and employment…

Examined perceptions of high school seniors, parents, and high school counselors concerning factors influencing college choice. Although students' and parents' expectations were highly correlated, counselors' opinions varied significantly. Implications for college marketing are discussed. (TE)

In 1989, a survey was conducted of Dade County Public High School (DCHS) seniors to determine high school students' postsecondary occupational and educational plans and to identify characteristics which students considered important in selecting a college, particularly with respect to Miami-Dade Community College (MDCC). The survey focused on…

College preferences and choices of a sample of high-ability high school seniors applying to colleges in spring 1984 were studied to determine the award of no-need (merit) aid to the students and the degree to which such aid influences college choices, in relation to other factors. A multistage model of college choice behavior was employed that…