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Khusboo Srivastava; Somesh Dhamija – Journal of Applied Research in Higher Education, 2024
Purpose: This study attempts to elucidate the role of key influencers impacting the student decision-making process of enrollment for higher education in India from the lenses of Stephen Covey's theory on circles of life. Design/methodology/approach: A sample of 556 students of Delhi NCR, India was selected based on a multi-staged sampling method.…
Descriptors: Educational Theories, Decision Making, College Choice, Enrollment