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Direct linkJongenelis, Michelle; Dixon, Helen; Scully, Maree; Morley, Belinda – Health Education & Behavior, 2023
Background: To address concerns that healthy weight and lifestyle campaigns (HWLCs) could have unintended psychological or behavioral consequences, this study tested reactions to TV advertisements from two HWLCs--"LiveLighter"® (employs graphic health effects messaging) and "Swap It Don't Stop It" (employs animation and…
Descriptors: Advertising, Body Weight, Life Style, Health Promotion
Dixon, Helen; Scully, Maree; Cotter, Trish; Maloney, Sarah; Wakefield, Melanie – Health Education Research, 2015
This study aimed to identify and analyse the content of previously produced and aired adult-targeted public health advertisements (ads) addressing weight, nutrition or physical activity internationally. Ads were identified via keyword searches of Google, YouTube and websites of relevant government agencies and health organizations, and were…
Descriptors: Body Weight, Social Behavior, Behavior Standards, Health Promotion
