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Powell, Darren – Sport, Education and Society, 2018
In recent years, multinational food and drink corporations and their marketing practices have been blamed for the global childhood obesity 'crisis'. Unsurprisingly, these corporations have been quick to refute these claims and now position themselves as 'part of the solution' to childhood obesity. In this paper, I examine how and why corporations…
Descriptors: Obesity, Elementary School Students, Foreign Countries, Marketing
Mears, Derrick – Journal of Physical Education, Recreation & Dance, 2012
Today's high degree of technology saturation is creating a generation of learners who exhibit a distinctly different set of learning characteristics than their predecessors. These differences will require health and physical educators to investigate new and innovative strategies in an attempt to meet their unique needs. This article examines four…
Descriptors: Educational Technology, Popular Culture, Marketing, Influence of Technology
Whitelaw, S.; Smart, E.; Kopela, J.; Gibson, T.; King, V. – Health Education, 2011
Purpose: Social marketing is increasingly being seen as a potentially effective means of pursuing health education practice generally and within various specific areas such as mental health and wellbeing and more broadly in tackling health inequalities. This paper aims to report and reflect on the authors' experiences of undertaking a health…
Descriptors: Health Services, Long Range Planning, Obesity, Health Education
Pinzon-Perez, Helda; Kotkin-Jaszi, Suzanne; Perez, Miguel A. – International Electronic Journal of Health Education, 2010
Health policy has a direct impact on health education initiatives, health care delivery, resource allocation, and quality of life. Increasing rates in the epidemics of obesity and obesity-dependent diabetes mellitus (aka diabesity) suggest that health policy changes should be included in health education and disease prevention strategies. Health…
Descriptors: Obesity, Health Education, Prevention, Diabetes