In recent years, multinational food and drink corporations and their marketing practices have been blamed for the global childhood obesity 'crisis'. Unsurprisingly, these corporations have been quick to refute these claims and now position themselves as 'part of the solution' to childhood obesity. In this paper, I examine how and why corporations…

In contemporary times, organisations across all sectors of society have been encouraged to collaborate and be 'part of the solution' to childhood obesity. This has led to a proliferation of anti-obesity/healthy lifestyles programmes that are funded, devised and implemented by private sector players (e.g. McDonald's, Nestlé) in schools across the…