Alcohol consumption is a well-known public health problem, particularly among university students. Students experience many challenges in life that may lead them to consume alcohol. The aim of this study was to explore student's perceptions of reckless alcohol consumption at a university of technology in KwaZulu-Natal, South Africa. The study utilised a qualitative and exploratory design. Semi-structured interviews were conducted with 13 selected students using convenience sampling. The findings of this study revealed that reckless alcohol consumption among students is challenging and that there are many contributing factors leading to alcohol consumption. The recommendations sourced from participants indicate that the issue of reckless alcohol consumption must be addressed by the university through awareness campaigns, initiating support groups for students struggling with reckless alcohol consumption, and strengthening policies related to substance abuse.