LIFE-AMDRYC4 (2021) is a VR application designed for mobile phones combining informational design and gamification to stimulate critical reflection and awareness about agricultural practices and their effects on the environment. Agile production frameworks and researchers' input in the design are discussed. A Likert-based questionnaire was employed to measure attitudes from academics (environmental sciences) and professionals (farmers). Qualitative data showed that academics were more concerned about the representational aspects of the game while professionals were more concerned about its design and performance. Positive significative correlation among items, including the dimensions of 'enjoyment' and 'realism,' was also part of the findings.