For non-governmental organizations (NGOs), the world of funders can be difficult to navigate. The question isn't just whom to approach for a grant. Equally important is how to make a successful pitch for money. This tip sheet how NGOs can approach funders. Two categories it covers are: (1) Know your funder; and (2) Customise your pitch. [For a companion report, "Bridging the Gap on Funding the True Costs of NGOs in India," see ED622307.]