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Delbende, Jean-Christophe; And Others – Francais dans le Monde, 1996
Four ideas for French language classroom activities are described: an exercise in listening to popular songs; a film scenario rewriting exercise; a technique for teaching the subjunctive mood; and a paired or small-group activity to enhance understanding of advertising. (MSE)
Descriptors: Advertising, Classroom Techniques, Film Study, French
Rolle, Rosalba; And Others – Francais dans le Monde, 1981
Contains five articles concerning: (1) exploitation of commercials to enhance comprehension and oral/written expression; (2) a game involving matching picture and text in advertisements; (3) a vocabulary-development game used in teacher training; (4) comprehension and analysis of literary texts in intermediate classes; and (5) techniques for…
Descriptors: Advertising, Class Activities, Classroom Techniques, Educational Games
Bourdet, Jean-Francois; And Others – Francais dans le Monde, 1992
Four French language instructional activities are described, including an exercise in use of the subjunctive mode, based on an advertisement; a simulation for use in business French; an examination of intonation and meaning in conversation; and an exercise in forming questions. (MSE)
Descriptors: Advertising, Business Communication, Class Activities, Classroom Techniques

Coombs, Virginia M. – 1978
This paper discusses the ways in which pictures in current German magazine advertisements can be employed as effective visual aids in basic grammar drills. The structures discussed here are the reflexive verb construction and two aspects of the passive voice construction, namely the passive to indicate activity-as-such and the contrast between the…
Descriptors: Advertising, Commercial Art, Foreign Language Periodicals, German
Laberge, Julie, Ed.; Vezina, Robert, Ed. – 1996
The 33 papers, all in French, from the 1996 conference on research in linguistics address a wide range of topics in linguistics, including: linguists as an endangered species; categorizing verb specifiers in Yoruba; socio-terminology as a framework for understanding the language of orthodontia; French-to-Arabic borrowings in the 19th and 20th…
Descriptors: Advertising, African Languages, Arabic, Bilingualism