This study illuminated the strategy of Zenith Bank®, employing characteristics of children as fascinating instruments to persuade parents-cum-guardians to open a ZECA account for their children. Mrs. Bonke and the author randomly collected the advertisements for one year and nine months with a camera, utilizing a laptop to adjust the advertising…

This paper is on semantics of words and expressions of various grammatical constructions that make reference to violence as reported in the Nigerian media, particularly, the newspaper where such words and sentences about violence are prominent. Twenty-four (24) headlines/captions on violence were randomly selected from Nigeria dailies for data…

This study, entitled, "Texture and textuality in Political Discourse: A Study of Cohesive Devices in President Goodluck Jonathan's Inaugural Address-May, 2011" was an analysis of the lexical cohesive devices employed by Nigeria's President Goodluck Jonathan in crafting his May, 2011's Presidential Inaugural Address (PIA). Guided by the…

The serial verb construction (SVC) in Edo (Bini), a language spoken in Nigeria, is examined, and an analysis that systematically characterizes the notion of functional relationship of verbs within these constructions is proposed. It is argued that the verbs in series are sensitive to different semantic and grammatical phenomena and are therefore…

Semantic noun classes in Emai, an Edoid language of Nigeria, are examined with respect to a process of Reference Point Marking (RPM) in order to explore the relationship between discourse and lexical semantics. Across pre- and post-verbal positions subcategorized by verbs like "rere" ("to be far"), these classes are shown to…