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Direct linkKamble, Aakash; Desai, Supriya; Abhang, Nayna – American Journal of Health Education, 2021
Background: Consumers are adopting wearable activity trackers to stay healthy and monitor their fitness progress. Purpose: The study investigates the acceptance of WAT by Generation Z users and draws upon achievement goal theory by theorizing how and why consumers use WAT. Methods: Structural equation modeling was employed to analyze intentions to…
Descriptors: Electronic Equipment, Goal Orientation, Health Behavior, Age Groups
