This research examined the cases of three diverse Spanish universities, making inferences about the factors influencing the internationalization processes of higher education institutions in response to the broader forces of globalization. Data were collected from a panel of experts and multiple public and institutional sources utilizing a mixed…

The university prospectus is supposed to be a forceful and pioneering text in promoting and marketing higher education. The present research will deal with the disparities in the frequencies of first and second person pronouns in online prospectuses in cross-cultural linguistics from marketing point of view. The research question is to which…

In the past few decades, the internationalisation of higher education has become an increasingly popular trend across different parts of the globe. The fierce global competition and the aggravating unemployment rate, coupled with low teaching and research quality revealed by universities in mainland China, have inevitably compelled a growing…

The publication in 2003 of the Ranking of Universities by Jiao Tong University of Shanghai has revolutionized not only academic studies on Higher Education, but has also had an important impact on the national policies and the individual strategies of the sector. The work gathers the main characteristics of this and other global university…

Since 2006, Saudi Arabian politicians, economists and sociologists have had to consider the implications of their country's King Abdullah Scholarship Program (KASP). Because Saudi Arabia has certain religious traditions and economic practices that are sensitive, international scholars are examining from different perspectives the outcomes and…

Global rankings constitute a powerful instrument for the positioning of universities in the world educational space. Institutions that are included on the list of the top five hundred get financial support from the state and from business structures; they attract the best instructors and professors from all over the world. In recognition of this,…

Many universities in Asia are now focused on enhancing their global academic competitiveness. Various strategies are implemented to restructure, reform and transform universities aimed at improving ranking in the global university league. One significant strategy is to encourage academicians to place priority on publishing in high-impact…

This article addresses global postsecondary ranking systems by using critical-theoretical perspectives on power. This research suggests rankings are at once a useful lens for studying power in higher education and an important instrument for the exercise of power in service of dominant norms in global higher education. (Contains 1 table and 1…

East Asian higher education has experienced an important shift by it's national universities to pay increasing attention to rankings in the wake of globalization. This critical feature influences inter-university competition for resources, faculty and students. During this process, these universities have restructured their organizations and…

Mixed data analysis from 14 national research universities in Ukraine provides insights into the challenges faced by higher education reformers, as they push academic science to a higher position in the emerging knowledge economy, but are halted by deeply entrenched economic and political legacies. This paper examines competing forces that…

This essay looks at the influence of ranking and incentive systems on decisions higher education institutions are making with respect to research and academic publishing. It describes and analyses how institutions within the South African higher education system have navigated their way through the contradictory forces confronting them.…

Rankings and online comparison sites have both facilitated and shaped the marketisation of higher education in England, the UK as a whole and elsewhere. They have facilitated marketisation by introducing greater competition between and within higher education institutions. Ultimately, they accomplish the transformation of qualities into…

While intended to facilitate knowledge transfer from international universities and develop Indonesian universities' capacity, transnational higher education programs (TEPs) in Indonesia have been criticised for operating merely as an international trade in education -- implying discrepancy between the rhetoric and reality surrounding the key…

Equating the unequal is misleading, and this happens consistently in comparing rankings from different university ranking systems, as the NUT saga shows. This article illustrates the problem by analyzing the 2011 rankings of the top 100 universities in the AWUR, QSWUR and THEWUR ranking results. It also discusses the reasons why the rankings…

As the chapters in this book thus far have outlined, profound changes have occurred to the higher education landscape that have impacted significantly on what academics do and how they position themselves and their intellectual work. As this chapter will illustrate, these changes are acutely visible in the intensified scrutiny of research outputs,…