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Direct linkBamberger, Annette; Bronshtein, Yifat; Yemini, Miri – Teaching in Higher Education, 2020
The competition for international students has spurred higher education institutions (HEIs) to craft marketing campaigns to appeal to potential students, with social media providing an increasingly prominent platform for such interactions. We analyse the social media data trails (Facebook posts) of two Israeli HEIs to reveal how they portray…
Descriptors: Student Recruitment, Foreign Students, Marketing, Social Media
