This study explored the drivers for Long Beach City College alumni, a 2-year California community college (CCC), to engage with and donate to their alma mater. Due to the widespread decline in enrollment post-COVID-19 pandemic, institutions face increasing financial insecurity. They must now explore new funding streams. By modeling the success of…

In this paper, we focused on the decade of philanthropic funding before the current increase in philanthropy to HSIs (2006/2018). We offered a descriptive overview detailing which philanthropic foundations have provided the largest share of support, the HSIs receiving these gifts, and the areas of focus targeted by these donations. We contributed…

In a globally austere policy context, state financing of public services has been positioned as perennially "in crisis" with private intervention a positive solution. There is a general assumption -- in education policy and practice -- that philanthropic donations can be a solution to reduced public funding of schooling. While much…

This study explored foundation giving in the field of higher education philanthropy in Texas. Utilizing Fligstein and McAdam's conceptual framework, I found that a field-level analysis at the state level uncovered distinct profiles or groups of foundations hidden in the observed data over time. Texas was an interesting case because of its legal…

The literature on charitable contributions to higher education focuses overwhelmingly on why donors give. This study aims to understand the monetary choice of a contribution, specifically what factors are linked to higher/lower donations. The current research employs the brand communities framework to analyze the role of the strength of the bonds…

The changing financing model for public institutions of higher education has brought into focus the importance of alumni fundraising and the factors that increase the likelihood of giving. Recognizing these dynamics, higher education leaders are increasingly implementing what are known as high-impact practices into the student experience with the…

Community colleges educate nearly 50% of students who complete a degree at a four-year university. Yet, California community college funding remains lower than per student funding for the UC, CSU, and K-12 systems. Community college non-profit 501(c)3 foundations provide the opportunity to generate millions in support of their colleges, and yet…

The purpose of this study was to understand the strength of the relationship between commitment, trust, satisfaction, involvement, and stewardship activities and donor retention as measured by lapsed giving, repeat giving, increased giving, and planned giving. The goal of the study was to support with data the key variables that impact donor…

Philanthropic support is a vital source of revenue for U.S. higher education institutions, yet training of professional fundraisers is often "ad hoc" and incomplete. Informed by a pragmatic perspective on social science research, this mixed methods exploratory study assesses training needs of major gift officers (MGOs) using Clark and…

With the decrease in enrollment and increase in cost over the past decade, private colleges and universities have experienced financial hurdles, requiring the need to raise private funds. The financial viability of these colleges and universities depends upon the ability of university presidents to raise money. However, challenges must be overcome…

Crowdfunding is a resource that allows individuals or groups to raise funds while simultaneously engaging relevant communities and, thus, is an important tool for Extension specialists. We provide recommended steps for successful crowdfunding, including tips for identifying a website, developing or refining a proposal, and crafting a marketing and…

In an increasingly individualistic society in which the economic forecast has been uncertain for the past several years, independent schools have struggled to understand donors' motivations for giving. In addition, schools continually examine the way their annual giving campaigns articulate how donors' gifts align with the schools' missions and…

Institutions of higher education are partially funded by philanthropic gifts to support various initiatives on campus ranging from student scholarships, specific programmatic needs, construction, and everything in between. As Generation Z becomes the predominant generational cohort graduating from colleges and universities, advancement teams must…

This research study sought to better understand what motivates and influences young alumni to engage with their alma mater. For many development and alumni relations departments, alumni have become a source of private funding to assist in the decreased burden of tuition and the cost of attending college. Frequently, alumni who are reached out to…

Since the 1990s, "customer orientation" marketing has been widely applied to major gifts management of world-class U.S. universities, forming a donorcentered model for major gifts management. It focuses on donor demands management, relationship cultivation and value creation, which has a major effect on university fundraising and…