In an era of diminished state and community resources for higher education, community college alumni are increasingly viewed as an undefined and untapped source of support by their alma maters. Community college presidents and advancement professionals find themselves faced with the dilemma of how to develop and define meaningful and philanthropic…

Concerns about the cost of higher education and student loan debt have resulted in increasing efforts by policymakers and university administrators to find alternative ways to support the financing of higher education for students. The authors present a case study of a student-led philanthropy campaign to generate funding for social work student…

A cornerstone of intentional stewardship is measuring outcomes--essentially keeping track of the changing behavior of donors. Evaluating stewardship outcomes may require a considerable amount of work in determining cause-and-effect relationships between stewardship actions and donor behaviors, but a few tests can be revelatory. For instance, it…

Winners of the Investing in Innovation (i3) competition scrambled to make a deadline to find private-sector matches for their multimillion-dollar federal awards, meeting the challenge through a mix of cash grants and donations of pricey equipment and services, and by rechanneling previous grants to new purposes. The 49 organizations selected to…

The current financial context constitutes a challenge to European Higher Education Institutions in the sense that they must look to increasing their budgets with new activities. This context has led governments and European universities to promote not only the traditional private funding sources (such as transfer of knowledge or tuition fees), but…

In 2007 the University of Colorado Boulder Alumni Association moved under the university's umbrella after the alumni members had spent 11 years under the CU Foundation. But there were two major catches. First, the chancellor wanted them to eliminate their membership dues, as he felt they competed with the annual fund. Second, he could only make up…

In recent years, in response to pressures to diversify their income, many British universities have established development and alumni relations offices. The creation of development offices illustrates how the internal environment of universities has been affected by the need for universities to meet challenges in the wider higher education…

Donations from alumni have historically been a leading source of charitable support for higher education. But in recent years, alumni supportiveness has been on a steady decline. Participation rates and gift sizes are at their lowest levels ever recorded. Nowhere is this issue more pressing than at private, master's comprehensive…

Schools face the most challenging economic environment in decades. To sustain the quality of teaching, learning, and educational support services, they must find ways to expand their resources while at the same time using their resources more efficiently. School leaders must be knowledgeable about the funding "streams" that provide an opportunity…

It takes one sweet company to make an industry collaboration work! Hershey Entertainment and Resorts is that company! The company is best known for its resort and entertainment entities. As background, it is important to understand the philanthropic history of the company, Milton Hershey, and the town he built on chocolate. Milton Hershey left…

Why is the foundation board's involvement in fund raising important? Because successful fund raising requires a team effort, and volunteer leaders are essential members of the team. Board members should set the pace through their own giving, and they should be actively engaged in the identification, cultivation, and solicitation of others. The…

The purpose of this study was to identify motivational factors that contribute to the philanthropic decision making of the former NCAA Division I student-athlete. A 47-item survey instrument was modified from a prior study and distributed electronically to 8,461 male and female former student-athletes at three participating NCAA Division I…

From Louisiana to West Virginia to North Carolina--and many states in between--a growing number of historically Black colleges and universities (HBCUs) are coming off the sidelines and finally getting into the major fundraising game. In the face of a cash crunch, the colleges are rushing to launch serious capital and planned giving campaigns.…

A survey of more than 35,000 alumni magazine readers conducted by CASE and more than 135 member institutions in the United States provides powerful evidence that, among the communications options in the advancement toolbox, magazines are one of the most effective ways to connect with, engage, and motivate alumni and other constituents. The CASE…

The ability to lead a campaign is essential to success for today's college or university president. And campaign experience at some level is generally now a prerequisite credential for presidential candidates, as well as deans and other academic leaders, on both public and private campuses. This book discusses fundamental campaign principles, but…