How Hampden-Sydney College achieved 50 percent alumni participation in its annaul fund appeal is described. The plan included national and regional phonathons, an intensive mailing campaign, and an alumni contact program through area clubs. Some tips included: using alumni volunteers, enlisting student workers, and using the president and college…

The role and responsibility of trustees of private colleges in fund raising are discussed. Four areas are identified: (1) concentration on large gifts, (2) alumni financial support, (3) the voluntary support of the friends and non-alumni of the college community, and (4) deferred gifts. (MLW)

Studied the funding sources of student services in public and private colleges. Half were not seeking grants. The most successful were the larger colleges and those in the public sector. Of the 50 colleges surveyed, most relied on government funding. (JAC)

An effective technique of increasing corporate giving is the organization of "Percent Clubs," as pioneered by the Dayton Hudson corporation of Minneapolis. The goal is to increase total corporate giving from 1.8 percent of GNP to at least 2 percent with the ultimate goal 5 percent. (MLW)

Charitable remainder trusts and charitable income trusts are discussed as essentials in any "marketing mix" of gift-giving options. Unitrusts and annuity trusts are described and tax benefits of the charitable income trust are explained. (MLW)

The similarities and differences in methodology for seeking grants from both corporations and foundations are discussed. Knowing institutional needs, research, approaching prospects, proposals, corporate and foundation annual giving, kinds of gifts, local business support, and the follow-up are described. (Author/MLW)

When higher education is expected to undergo severe retrenchment, the art of proposal writing is seen to be an extremely important skill for Ph.D.s, scholars, and faculty. An overview of proposal-writing and fund-raising resources is provided. A guide to foundation publications is included. (MLW)

African universities, with declining public resources, are increasingly dependent on private financial support for basic expenses. A study at two universities (Dar es Salaam, Tanzania; Eduardo Mondlane, Mozambique) illustrates the seriousness of the problem and some of the issues. Better planning and coordination of fund raising is called for,…

Scientific research on development in higher education is limited and fragmented. Fund-raising research has provided information on whether a winning football team helps raise outside support, donor behavior, how much institutions spend on fund raising, major ethical issues fund raisers face, etc. (MLW)

For those who run successful senior gift programs, the gift totals should be just the beginning. Others need to be challenged to donate even more. Other constituencies include parents, faculty, underclassmen, young alumni, and corporations. (MLW)

Presents research findings on community colleges' success in obtaining corporate and foundation funds; the characteristics of donors to community colleges; reasons community colleges do not begin fund-raising programs; and characteristics and models of successful programs. Discusses implications for practical applications. (DMM)

Information--who your prospects are, what they're interested in, who can best reach them, and what they're capable of giving--is the key to big gifts to institutions of higher education. Prospect research means digging into the personal and financial backgrounds of your donors. Professionals offer advice for drawing up ethical research and privacy…

Three dissertations are discussed: "Fund-raising from Private Sources in Public Community Colleges Using Not-for-profit Foundation Boards" (Carolyn Hunter); "Personality Traits of Effective Resource Development Officers in Two-year Colleges" (Raymond Taylor); and "The Relationship of Selected Institutional and Personal Characteristics to the…

Common assumptions about college and university fund raising in foreign countries are examined, focusing on four constituencies: alumni, parents, corporations, and high-stakes donors. Personal experiences of several fund-raising professionals suggest that each assumption is true in some, but not all, cases. (MSE)

Charitable remainder trust (CRT) is formal, legal arrangement whereby individual irrevocably transfers assets to trust. Income produced by trust is paid out to grantor and spouse for remainder of their lives. Pooled income for smaller deferred gifts is similar to CRT. Explains how those trusts can benefit both school district foundations and…