Suggests funding techniques community college foundations can use: jogathons, concerts, dinners, roasts, auctions, benefit preview parties, and sporting events. Identifies the benefits of capital campaigns and corporate giving. Feels foundations can provide extras for community college budgets, improve public relations, and offer cultural and…

Information needed (correct name, brief history, purpose and activities, donors and staff, prior gifts, granting patterns, geographical limitations, and contact person) and information sources (directories, reports, indexes, visits, and other publications) for maintaining files on foundation giving prospects for colleges are outlined. (MSE)

Foundations will change in the future to meet national and world societal needs more effectively. Improved communication, increased cooperative projects, improved grant-making procedures, stronger leadership by corporate foundations and community foundations are among the trends. Fund-seekers need to change to meet new donor attitudes. (MSE)

Alumni media experts were asked to donate their time and talents to the Wittenberg fund raising campaign. A Communications Advisory Committee was formed and a comprehensive public relations plan was proposed to penetrate media in selected areas. Some committee suggestions included faculty interviews, editorial support, public service time. (MLW)

Points to consider when contemplating a national alumni program are reviewed, including: (1) the program will be expensive, (2) a national clubs organization will take staff time, (3) volunteers will be used effectively, and (4) the college will come alive to those who rarely get to the campus. (MLW)

The trustee's role is seen as: first, to help establish fund-raising policy, and second, to go to work. Not all trustees are seen as equally suited to fund raising. Training is suggested, along with tailoring assignments to individual capabilities. (Author/MLW)

One of a college development staff's greatest responsibilities is seen as helping the president and the governing board's nominating committee to build the board's fund raising potential. Developing a board profile can assess current strength in fund raising and other areas. A sample board profile form is provided. (MLW)

A marketing approach is offered for efficient college or university fund raising. The marketing formula approaches donors with a case that presents a positive image, acts as an investment prospectus, is written from the donor's perspective, and stresses the institutions's strengths, rather than its needs. (LC)

"Planned giving," the term preferred over "deferred giving," should be incorporated by institutions in their development portfolios rather than risk losing the allegiance of major donors and their donations. Professionalism is seen as the hallmark of successful fund-raising. Responsibilities of the governing board are outlined.…

Private giving through gift annuities, charitable remainder trusts, and bequests is discussed. A commitment of trustees and administrators by allocating adequate money and staff is necessary. The kinds of institutional commitments that a program administrator should insist on are outlined, along with a statement of policies and guidelines. (MLW)

Virginia Wesleyan College's planned giving program reveals the importance of such a program regardless of how modest. Advice provided includes: don't defer efforts because of small staff, know long-range needs of college, don't underestimate the potential donor, publicize bequests, begin with established constituencies, and employ retired…

The National Humanities Center in Research Triangle Park, N.C., a major center of intellectual thought that has been established through a predominantly private effort, is described. The creation of a national center for the humanities, site selection, applicant selection, and the endowment campaign are discussed. (MLW)

Describes a national survey of library development and fund-raising practices in community colleges. While 55 percent of the responding colleges had no library development programs, several libraries carried out their own fund-raising, and college foundations raised funds on behalf of the library at other schools. Describes several library…

Stewardship is seen as an essential part of the fund-raising cycle of identification, cultivation, solicitation, recognition, and looking after the gift. Sometimes referred to as donor relations, stewardship covers the entire relationship between a donor and the institution. (MLW)

In developing programs for nontraditional alumni, aim for a series of targeted programs that play on the human need to belong, to be recognized, and to look good by association with success. The University of Missouri at Saint Louis' lunchtime meetings for business professionals is one such successful program. (MLW)