Capital campaign strategies that helped rally support for seven community colleges are described. An attractive college profile, enthusiastic volunteers, effective training, community contacts, and high internal morale helped create good donor support. (MLW)

The experiences of Aurora University, a small university that not only raised money but established new links with donors, are described. The key to fund raising is selling an idea. As donors become more sophisticated, sentiment and traditional patterns play a less significant role in motivating donors. (MLW)

The chief executive of almost any corporation has little or no ability to commit corporate resources in traditional philanthropic ways. A new set of internal dynamics changes a corporation's relationship with people seeking support for colleges and universities. American higher education and economics are on a collision course. (MLW)

State governments recognize higher education's need to reach out aggressively to industry and other private donors for financial support, but may also closely regulate the activities of private foundations that seek and manage funds for public institutions of higher education. Both private and public higher education institutions should be…

This article analyzes fundraising as an emerging professional activity in career development services and suggests possible remedies to problems in this area. A basic premise is that program directors need to broaden their efforts to increase budgets by taking a proactive approach to potential private sector funding sources and constituencies. (CT)

This resource presents the tools necessary for bringing librarians' development and fundraising skills up to the level necessary to lead an effective campaign. The book points out that there are significant differences between raising money for libraries, especially academic libraries, and raising money for other types of organizations. It shows…

A study of corporate giving patterns to Northwestern University supported two long-held beliefs about fund-raising. Those beliefs are that extensive cultivation and substantial corporate ties increase giving. However, the study discredited the beliefs that the old-boy network and extensive alumni contacts increase giving. (MSE)

Reasons for increasing fund-raising efforts among Australian colleges and universities are outlined. Theories of fund-raising are contrasted with current practice, and a model is developed that includes specific suggestions and considerations for administrators in planning an advancement program. (MSE)

Foundations created by public institutions to aid in fund-raising activities and to gain flexibility in managing private gifts are discussed. The partnership between the university and its foundation, including policy and management problems, is addressed. (MLW)

A plan is outlined that would encourage charitable contributions made jointly by corporations and their shareholders. Shareholders would agree to forgo one quarterly dividend and the corporation would match the contribution to any charity. Legal and tax implications and problems are discussed, as are advantages of the plan. (MSE)

Anecdotes about fund-raising from the experiences of a variety of institutions reveals that communications problems, in various forms, are at the heart of many fund-raising problems. Among the ideas presented are the use of large donors to solicit other donations, trustee assistance, persistence in asking support, and alumni matching funds. (MSE)

Few colleges and universities are putting enough emphasis on corporate support. Six actions aimed at raising money from corporations are identified: appoint a director for corporate relations, target corporations, cultivate corporations, make proposals, reward a corporation by informing it of project results, and recognize the corporation with…

Small liberal arts colleges are not likely to benefit substantially from increased corporate support of higher education. By concentrating on corporate efforts close to home, Union College of Schnectady (New York) has increased its annual fund income and built corporate support. A description of its annual business campaign is presented. (MLW)

Presents the results of a 1980 study of community college foundations. Reports an increase in the number of foundations and total assets and that actual dollar support is evident. Recognizes the possibility of private funding as a stop-gap between higher education's expanding financial needs and regular funding sources. (DMM)