Philanthropy could give greater support for the kind of education that is hard to support by natural market forces--that is, liberal arts. However, higher education must not assume that corporations can or will solve all their financial problems. (MSE)

Ideas that have helped the University of Richmond win corporation support are identified: develop impact statements; research each prospect; schedule corporate days on campus; plan executive information sessions on campus; give return for support; use one gift to increase others; extend pledge period; use team approach; and thank donors. (MLW)

For Goucher College to have a successful corporate drive, the basic elements of any effective fund-raising effort were needed. They included: the right leadership, proper research and strategy, the ideal setting for solicitation, and starting with best prospects first--obtaining pledges from corporations represented by board executives. (MLW)

By using paid telephone callers instead of direct mail appeals, the University of Maryland increased its rate of acquiring new alumni donors 17 times over. An incentive plan was implemented in order to increase the motivation of the student callers. The paid callers use scripts. (MLW)

Although the Tax Reform Act of 1969 changed the way in which many foundations operated and brought the foundation community closer together, it did not have the devastating effect that many foundation officials feared. (Author)

Since hundreds of requests for grants appear at the offices of American foundations, a proposal that wastes an opportunity by making a poor case cannot be tolerated. Suggestions are given for beginning the grant-writing, drafting the proposal, and avoiding certain problem approaches. (Author/MSE)

College and university development officers must take an active role in soliciting foundation support and marketing their institutions and priorities. They should also exercise good judgment and fund-raising understanding to determine where their participation is beneficial and has the potential for productivity. (Author)

Books, journal articles, newspapers and magazines, reports, and other references on fund-raising from foundations are listed and annotated. They include reports about individual foundations and groups as well as more general grantsmanship materials and studies of private giving trends. (MSE)

The corporate community must continue to offer tangible (financial) support to help ensure the future of U.S. colleges and universities. Suggestions from a corporate donor include: approach those companies that make up a natural constituency; encourage gift-matching; spread the base of support; consider higher tuition fees for engineering and…

Discusses five possible alternative funding sources for the school music program: local businesses, corporate foundations, private foundations, wealthy individuals, and state arts councils. (Part of a theme issue on the crisis in music education.) (Author/SJL)

Associates programs or alumni gift clubs whose membership requires a large annual or deferred gift commitment or both are described. Membership criteria, membership enlistment, enlistment imperatives, goals, sponsoring committee, activities and communications, program leadership, and printed materials are discussed. (MLW)

College closings have generated a new alumni association--the independent association, operating despite closure of the parent college. Three independent alumni associations are discussed, and the development of tools to serve the needs of independent associations, especially fund raising and financing, are advocated. (MLW)

A system developed at the College of William and Mary that attributes all expenditures to the specific fund-raising programs for which they were incurred is described. It is suggested that this system can be utilized by other colleges and universities to determine the actual costs of operating these programs. (Author/SF)

Annual giving is defined as support for the current operations of a college or university. The annual fund constituency is described (alumni, parents, friends, and, perhaps, corporations and foundations). The case for a strong annual giving program and its relationship to the total development program are discussed. (Author/MLW)

Concerned about maintaining schooling quality in a tight-money climate, parents and others are turning to local education foundations for needed dollars, equipment, and services. Although large philanthropic foundations have contributed significantly to public education since the 1950s, locally funded and operated education foundations have…