The key to fund raising is the donor, and fund raisers should learn to cultivate potential donors, approach them with goals compatible with their own, supplement their thinking, get them involved, and swamp them with gratitude. (MSE)

To raise money for endowment, there needs to be a mix of strong leadership, solid fund-raising technique, and confidence-inspiring endowment fund management. These ingredients have helped Berea College increase its endowment to more than $100 million. (MLW)

College fund-raisers should consider prospective donors of natural resource property, especially property that owners may not be developing immediately. Tax advantages to the donor can be considerable, and the college can either resell the property or keep it. Consultation with a petroleum law tax specialist is recommended. (MSE)

Effective fund-raising letters balance an eye-catching appearance with an action-getting appeal. Some helpful hints to consider when planning direct mail letters are discussed including: making the letter attractive, using language skillfully, planning the text, considering copy formulas, etc. (MLW)

In this book, Deni Elliott examines ethically questionable situations that have arisen in response to institutional dependency on external benefactors. Major concerns analyzed include: The increased professionalism of fund raising and of donating, an increased willingness of institutions to cater to the demands of donors, creation of dual roles…

This guide for the governing boards of independent institutions discusses conducting a comprehensive fund-raising campaign. A comprehensive fund-raising campaign is broader and more strategic than past capital fund raising campaigns. Its financial goals include all potential gifts from annual fund donors, all gifts for the endowment, all gifts for…

This report presents case studies illustrating successful public-private financing of school construction. The efforts occurred in Canada, Florida, South Carolina, New York, the District of Columbia, and Texas. The case studies are offered to encourage policy makers in Virginia to consider such an approach to meet the state's school construction…

Personal solicitation is seen as the most effective way to produce a gift. Specific steps for solicitation are identified: preparation, approach, presentation, and close. Leadership and volunteer training needed for the annual fund drive are discussed. University of Georgia examples are included. (MLW)

Minicapital campaigns at the 25th and 50th reunions at Williams College are described. Leadership, organization, timing, budget, purpose, marketing, and a solid foundation of positive alumni attitudes toward supporting the college help to make a successful campaign. (MLW)

Ten institutions of higher education--large and small, public and private-- were surveyed about their resource-raising and revenue-producing enterprises. Examples include: bingo games, a mansion used for weddings, receptions, and corporate parties, and buying a television station. (MLW)

A study of college fund-raising effectiveness involved two stages: to determine the fund-raising potential for each of 200 sample institutions, and to compare fund-raising techniques and policies between overproductive and underproductive colleges. (MLW)

Two-year colleges are competing successfully in American higher education, except for funding sources. While two-year colleges enroll over 36 percent of college students, they receive only 1.4 percent of total dollars raised. These colleges must take drastic action to compete for financial support. (MSE)

A corporate relations program at the University of Rochester that uses several follow-up techniques to help keep lines of communication open and encourage corporations to stay in close touch is described. Gift acknowledgments, reports to donors, corporation visits, informational mailings, and campus visits and special events are discussed. (MLW)

The Foundation Center, a national organization founded and supported by foundations, offers help for those in search of factual information on foundation philanthropy: finding the right foundation for your purposes and geographic area, and then learning about the foundation itself. (Author/MSE)