Every planned giving administrator's ultimate responsibility is to serve the institution of higher education and not the donor. Planned giving administrators should instruct donors to consult a financial adviser because they cannot fill that role. (MLW)

Describes how Harvard University exceeded its goals in its recently completed five-year fund-raising campaign. Notes emphasis on appeals based on societal problems and teamwork by the institution's various colleges. Includes a table comparing 21 recent or ongoing billion-dollar capital campaigns. (DB)

Examines the growing trend of professional black athletes to include institutions of higher education in their charitable giving. Examines motivations for giving (such as honoring a loved one), examples of gifts by prominent athletes, the appeal for postsecondary giving, and giving by athletes who failed to graduates. (DB)

Provides data from a new report on college fund raising, which shows that colleges received a record $23.2 billion in gifts in the 1999-2000 academic year, an increase of 13.7 percent over the previous year. Includes tables on gifts by type of institution, and top 20s in total giving, alumni giving, corporate giving, and community college giving.…

Explores whether trustee boards should establish a naming-rights policy for donators of large gifts. Suggests that the beginning of a comprehensive fundraising campaign is a good time to address such standards, and offers factors to keep in mind when making decisions about naming college facilities after donors. (EV)

Historically, Historically Black Colleges and Universities (HBCUs) have struggled in their attempt to solicit financial gifts from its alumni. Traditionally, black college alumni have appeared to show negligence in their effort to support their alma maters. As a result, many black colleges have ignored them as potential donors. This lack of…

Faculty members have an important role to play in helping to fund programs and direct donor dollars at colleges and universities. This paper outlines the "golden age of philanthropy" that the United States has currently entered, explaining the combination of material resources and spiritual inclinations that have led to increased giving.…

This book explores strategies for major gift fund raising for colleges, universities, and other nonprofit organizations. Section 1 provides a framework for examining a nonprofit's organizational readiness to conduct major gift solicitation, discusses methods and rationale for suggested staffing and attitudinal shifts, explores the fund raiser's…

Guidelines and procedures for fund raising and the acceptance of gifts at Tidewater Community College (TCC) are presented in this manual. First, general information is provided on the acceptance of gifts of cash, securities, real estate, insurance, personal property, equipment, and gifts requiring the expenditure of funds. Next, general procedures…

Higher education and fund raising journals were examined for fund raising articles for the period 1980 to mid-1986. Articles concerning fund raising in higher education were then analyzed using Silverman's "products of inquiry" typology. Silverman's typology is used to classify research products by assessing the relationship between the research…

The first step in making a community college foundation successful is to evaluate the institution, its programs, the commitment of its personnel, and the difference it makes in the community. If the college is found to be a viable, integral part of the community, worthy of its support, then the groundwork for seeking that support can be laid. The…

A blended system strikes a balance between centralized and decentralized fund-raising. Fund-raising should concentrate on serving the needs of people, not just on raising dollars. (MLW)

Comparative analyses reveal different corporate priorities and giving agendas in the United States and Canada that signal the need for unique approaches to fund raising in each country. U.S. firms have sponsorship agendas that follow established priorities and are programmatic in nature, unlike Canadian companies whose support has varied…

Conventional wisdom says that young alumni do not give, but evidence suggests that this is not true. The young alumni at Iowa State University, however, constitute the largest group of donors. Factors that are encouraging young people to give are described. (MLW)

The future of American higher education now depends on its ability to attract more and larger gifts for endowment. Comprehensive strategies that include all the ways to increase endowments are presented. (MLW)