This paper provides senior leadership teams with a body of literature that will guide the development of "fund-raising strategy" and provides an "interdisciplinary" context for understanding "donor motives". Consideration of these "theoretical foundations" can help shape the fund-raising philosophy of the institution. These perspectives also have…

This study aimed to learn more of the differences that may exist between the two most powerful groups of donors today, baby boomers (40-58 years old) and mature donors (59 and older), in an effort to help organizations improve fundraising efforts. Questions about the importance of organizational efficiency, program outcomes, and the desire for…

The purpose of this investigation was to build the blueprint of Taiwanese public higher education's fundraising. This study applied three surveys (NSH, NSC, and NSF) to three populations' samples (public universities, corporations, and foundations in Taiwan) as well as qualitative interviews toward these three populations in order to explore…

The purpose of this article is to discuss the importance of increasing fund development at Historically Black Colleges and Universities (HBCUs). Increasing the endowments at HBCUs means placing more emphasis on cultivating alumni and educating them about the importance of philanthropy. Advancement professionals at these specialized institutions…

Understanding educational advancement is important both for institutions, which increasing rely on its revenues, as well as professionals. This paper examines the knowledge base present in 241 doctoral dissertations on advancement, 1991-2006. Most dissertations are produced in education departments, using fundraising/philanthropy as a framework.…

Discusses findings from a survey on voluntary giving to higher education, which found that a sharp drop in alumni giving in 2002 spurred a dip in colleges' overall donations for the first time in 14 years. (EV)

Discusses how library administrators can use prospect and donor research for successful fund raising and institutional development. The techniques described include new technologies such as online services and CD-ROM products, creative donor group identification, use of zip codes, directories, and donor clubs. (EAM)

Uses a ballooning analogy to offer nine suggestions for universities conducting major fund-raising campaigns: study the map and choose a direction; test the prevailing winds; choose and train your crew; gear up for the journey; stay on course; make every bit count; change course as needed; and capitalize on your successful landing. (DB)

Explores the complicated relationships between donors, their financial and legal advisors, and planned giving officers. Offers advice for planned giving officers on managing the relationships among "allied professionals," particularly respecting the relationship between donors and advisors while seeking solutions that best serve the…

Discusses how Georgia State University for years ignored its alumni and had little in the way of private support, but that now, like similar urban institutions, it has changed course and has a nicer campus to show for it. (EV)

There is little empirical evidence documenting the development activities of academic units in colleges and universities. This study attempts to bridge the knowledge gap by examining the development practices of graduate schools, which confront special challenges in their efforts to generate private support. Results from a survey of member…

Fund-raising mailing must be well conceived and executed in order to hold its own against competing charitable organizations as well as commercial firms offering sweepstake prizes. An appeal letter is seen as the most important piece in any direct-mail effort. (MLW)

The most effective way to secure and promote gifts is seen as face-to-face contact. Some effective planned giving programs including visitation programs, book plate program, reunions, and use of donors as effective door-openers are described. Suggestions for how to encourage people to discuss their estates are provided. (MLW)

An informal CASE sampling of alumni activities at some of the nation's Black colleges is reported. Factors contributing to alumni involvement in fund-raising drives are described, including: close contact with alumni, increase in volunteers and matching grant incentives, heightened alumni awareness of need for outside help, and phonathons. (MLW)

While Ohio State University's recent success at fund raising is raising the hopes of other public and private institutions, many private colleges are worried by competition with public universities for a finite supply of private money. (MSE)