This study explored the drivers for Long Beach City College alumni, a 2-year California community college (CCC), to engage with and donate to their alma mater. Due to the widespread decline in enrollment post-COVID-19 pandemic, institutions face increasing financial insecurity. They must now explore new funding streams. By modeling the success of…

The literature on charitable contributions to higher education focuses overwhelmingly on why donors give. This study aims to understand the monetary choice of a contribution, specifically what factors are linked to higher/lower donations. The current research employs the brand communities framework to analyze the role of the strength of the bonds…

The changing financing model for public institutions of higher education has brought into focus the importance of alumni fundraising and the factors that increase the likelihood of giving. Recognizing these dynamics, higher education leaders are increasingly implementing what are known as high-impact practices into the student experience with the…

The purpose of this study was to understand the strength of the relationship between commitment, trust, satisfaction, involvement, and stewardship activities and donor retention as measured by lapsed giving, repeat giving, increased giving, and planned giving. The goal of the study was to support with data the key variables that impact donor…

With the decrease in enrollment and increase in cost over the past decade, private colleges and universities have experienced financial hurdles, requiring the need to raise private funds. The financial viability of these colleges and universities depends upon the ability of university presidents to raise money. However, challenges must be overcome…

In an increasingly individualistic society in which the economic forecast has been uncertain for the past several years, independent schools have struggled to understand donors' motivations for giving. In addition, schools continually examine the way their annual giving campaigns articulate how donors' gifts align with the schools' missions and…

Institutions of higher education are partially funded by philanthropic gifts to support various initiatives on campus ranging from student scholarships, specific programmatic needs, construction, and everything in between. As Generation Z becomes the predominant generational cohort graduating from colleges and universities, advancement teams must…

This research study sought to better understand what motivates and influences young alumni to engage with their alma mater. For many development and alumni relations departments, alumni have become a source of private funding to assist in the decreased burden of tuition and the cost of attending college. Frequently, alumni who are reached out to…

Since the 1990s, "customer orientation" marketing has been widely applied to major gifts management of world-class U.S. universities, forming a donorcentered model for major gifts management. It focuses on donor demands management, relationship cultivation and value creation, which has a major effect on university fundraising and…

Funds raised from philanthropic giving have become a key element in the long-term finances of higher education institutions around the world, presenting leaders, primarily principals, with a range of novel challenges that have not, hitherto, been key drivers of leadership. This article explores the problem by reporting on qualitative research that…

Higher education, like most charitable organizations, is dependent on alumni funding as donors pour a tremendous amount of dollars into these organizations. However, the nature of donor involvement in higher education institutions has evolved over the last four centuries. The generational change of the donor base from the Boomers to the…

This article examines the workings of Hampton Institute's external relations program to show how the school developed loyal supporters and donors. By 1900, Hampton was the wealthiest school for African Americans, and its philosophy--stressing vocational education and forsaking political equality--was at its most influential during this time,…

Alumni's engagement and contributions are mission-critical to a university. Alumni's role can be both financial as well as engagement in promoting and supporting the university's vision, mission, and operations. In the case of HBCUs (Historically Black Colleges and Universities), alumni members also play a significant key role in communicating the…

Colleges and universities across the nation rely heavily on donations from private individuals, especially with the decline in government funding, to supplement operational budgets and support student financial aid. The purpose of this study is to determine if the (a) age, (b) gender, (c) race/ethnicity, (d) marital status, (e) academic…

The education of postsecondary students has become an increasingly cost-intensive enterprise, and many higher education institutions are now reliant on philanthropic support to meet their financial needs. Higher education advancement offices face mounting pressure to perform at extraordinary levels. Magnifying the urgency of the work, colleges and…