This dissertation has two components: social media fundraising and e-commerce. The first component of social media fundraising discusses social media users' charitable content generation in essay 1 and charitable giving in essay 2. In essay 1, we examine how reciprocity of followees affects social influence on users' charitable content generation.…

This dissertation charts that growth of the profession of fundraising at American colleges and universities. Fundraising has been central to college and university operations from the beginning of American higher education; the fundraising professional, however, is a 20th century phenomenon. From their first campaigns to erect a building or…

In the Woodrow Wilson Foundation's 2018 fiscal year (July 1, 2017-June 30, 2018), the Foundation sustained its longstanding emphasis on preparing leaders and institutions for critical national challenges, with a renewed focus on excellence, opportunity, and equity in education. Once again, the Foundation reports the creation of new programs and…

The Woodrow Wilson National Fellowship Foundation's (WW's) 2016 Foundation Report includes audited financials for 2016, donor lists, and updates on the organization's work during the year--as described in "WW Perspective: Preparing Teachers to Succeed in Today's and Tomorrow's Schools" (Arthur Levine) and "Letter of…

The Woodrow Wilson National Fellowship Foundation's 2014-2015 Foundation Report includes audited financials for Fiscal Year (FY) 2014, audited financials for FY 2015, donor lists, and updates on the organization's work during those two years, including "Woodrow Wilson Perspectives: The End of the Carnegie Unit" (Arthur Levine) and…

Increased use of private funds to support public higher education is essential, but private funding undoubtedly shapes the university in ways that challenge academic traditions, creating a new paradigm for financing the modern university. In this chapter, the author describes the three sources of funding for higher education: (1) tuition and fees;…

Public higher education has grown to appreciate added support from charitable gifts. Philanthropic support for public higher education reaches back to the early 1900s, when public universities needed funding assistance to build campus facilities because state funds were stretched thin. To facilitate the process of acquiring, receiving, and…

Colleges and universities rely on alumni involvement to enhance institutions and donations from alumni to subsidize the cost of operating the institution; however, institutions cannot expect that students automatically learn how to be good alumni simply by attending college. Students must be taught this skill in a similar fashion to how they learn…

Although voluntary contributions to colleges and universities was up 1.6%, adjusted for inflation, the rise does not keep pace with the 3% increase in expenses. Growth in foundation giving slowed slightly, but alumni contributions were up 6%. Figures on sources and uses of gifts and on institutions receiving them are presented. (MSE)

A set of definitions are presented to create common cost and gift reporting standards for fund raisers and business officers at colleges, universities, and independent secondary schools. The objective is to bring clarity and consistency to the gift reporting process. In addition, the standards and management reports formats provide useful tools…

Studies costs and effectiveness of educational foundations and examines the broader legal, economic, political, and social implications of private fund raising for today's schools. School foundations report various fund-raising techniques, have little overhead, and try to return the money raised to the schools. The average amount raised by most…

A 4-year study produced workable standards for capturing comparative costs useful to college administrators in fund raising, alumni administration, and public relations. The 51 institutions of higher education that completed the study reported their expenditures and gift income for the years 1985-86, 1986-87, and 1987-88. (MLW)

In the context of faster growth of community information needs and demands than growth of public funds, questions about where new resources can be found are the subject of much discussion within the library profession. This report is an attempt to raise questions and clarify issues that should be considered in advance of the formulation of library…

A study that was the first systematic attempt to develop guidelines for comparing college fund-raising costs was conducted by the Council for Advancement and Support of Education and the National Association of College and University Business Officers. The figures in the study cover the period 1986-88. (MLW)

While tuition is increasing faster than the cost of living, a longer perspective indicates that colleges and universities are victims of past rather than current inflation. Fiscal pressures will continue for some time, reflected in higher tuition, but the rate of return on investment in a college degree should rise. (MSE)