Facing challenges and changes in the twenty-first century, universities are giving increased emphasis to institutional advancement, encompassing constituent engagement, communications and marketing, and fundraising. This book highlights the implications of change and best practices and innovations in advancement. It addresses such questions as:…

In the face of rising costs and a prolonged economic downturn, public colleges and universities are being challenged to increase their sources of private support and philanthropy. Drawing on the findings of a recent AGB survey of public college- and university-affiliated foundation board chairs and chief executive officers, Foundations for the…

"Fundraising Strategies for Community Colleges" is a hands-on, step-by-step guide to building a million-dollar-a-year development office. Community colleges educate nearly half the undergraduates in America yet receive as little as two percent of all gifts to higher education. Private philanthropy is now essential to the mission of community…

The ability to lead a campaign is essential to success for today's college or university president. And campaign experience at some level is generally now a prerequisite credential for presidential candidates, as well as deans and other academic leaders, on both public and private campuses. This book discusses fundamental campaign principles, but…

This book offers a comprehensive and detailed look at private fundraising in community colleges. In the foreward, Karen A. Stout, President, Montgomery County Community College, describes it as a "must-read" for aspiring and new community college presidents, academic leaders searching for ways to bring in new dollars to support new programs, and…

This publication contains 15 papers concerned with the establishment at colleges and universities of new major gift programs or the improvement of existing programs. The papers, all by development professionals in higher education, are as follows: (1) "An Introduction to the Major Gift Process" (Jon Cosovich); (2) "Strategic…

This book explores strategies for major gift fund raising for colleges, universities, and other nonprofit organizations. Section 1 provides a framework for examining a nonprofit's organizational readiness to conduct major gift solicitation, discusses methods and rationale for suggested staffing and attitudinal shifts, explores the fund raiser's…

In this enlightening book, nationally recognized author and fundraising consultant Stanley Levenson shows school leaders how to move away from labor-intensive, nickel-and-dime bake sales and car washes, and into the world of big-time fundraising. Following the model used by colleges and universities, the author presents a wealth of practical…

In this book, Deni Elliott examines ethically questionable situations that have arisen in response to institutional dependency on external benefactors. Major concerns analyzed include: The increased professionalism of fund raising and of donating, an increased willingness of institutions to cater to the demands of donors, creation of dual roles…

One thing is certain in today's higher education climate: fundraising, development, advancement, and capital campaigns are critically important to the operation, and even survival, of universities--independent and public. The new, expanded edition of this resource reflects the intense changes that have reshaped public and private education over…

The principles and techniques governing successful capital campaigns are presented, with an emphasis on the similarities of the process for a wide range of nonprofit organizations, including arts-related, religious, educational, community, and health care organizations. The following chapters are provided: (1) "The Key Components of a Capital…

Libraries facing diminishing budgets and increasing demand for services must explore all funding sources, especially the more than $6 billion available in annual foundation and corporate giving. The easier and greater access to information on prospective givers provided simplifies this task. It profiles 1,471 library grant givers, compiled from…

This resource presents the tools necessary for bringing librarians' development and fundraising skills up to the level necessary to lead an effective campaign. The book points out that there are significant differences between raising money for libraries, especially academic libraries, and raising money for other types of organizations. It shows…

The process of acquiring financial support from private foundations is discussed in 26 essays, divided into five categories (Targeting the Foundation Market; Getting Started: Tools of the Trade; The Process of Foundation Fund Raising; The Grant Maker's Perspective; and Focused Programs and Foundation Support). A prologue, "Ethics and Foundation…

This book is intended to serve as a practical reference tool for advancement services professionals, illustrating the importance of special events as a way to communicate with and personalize contact between the higher education institution and donors, community leaders, students, elected officials, and others. Each chapter offers comprehensive…