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Direct linkMone, Jinrui Zhang – ProQuest LLC, 2018
Because philanthropic support from alumni and their families is an important source of revenue for American colleges and universities, identifying ways to connect with Chinese students and cultivate philanthropic support from their parents is an essential component of fundraising efforts. In this study, I explored how American university…
Descriptors: Parents, Fund Raising, Donors, Private Financial Support
Peer reviewedMone, Jinrui – AERA Online Paper Repository, 2017
Since philanthropic support from alumni and their families is an important source of revenue for colleges and universities, identifying ways to connect with Chinese students and cultivate philanthropic support from their parents will be an essential component of fundraising efforts. In this study, I attempt to investigate how Chinese parent donors…
Descriptors: Parents, Donors, Fund Raising, Private Financial Support
