Advertisements for used cars can be an aid in teaching adolescents with mild disabilities reading, writing, vocabulary, and study skills. A lesson is presented that teaches students how to interpret the abbreviations and vocabulary associated with used car advertisements, to develop car ads, and to role play the appropriate way of responding to an…

Upper-elementary students encounter a sometimes dizzying array of traditional and nontraditional texts both in and outside of the classroom. This practical handbook helps teachers in grades 4-6 harness the instructional potential of fiction, poetry, and plays; informational texts; graphic novels; digital storytelling; Web-based and multimodal…

A study evaluated how an advertising campaign, conducted by Benton & Bowles Advertising Agency, affected the awareness of literacy needs and increased volunteerism for literacy education among the general public and the business community. Data for the evaluation were gathered in an extensive library search, a survey of Coalition for Literacy…

Even the youngest readers and writers in today's classrooms can benefit enormously from engagement with a wide range of traditional and nontraditional texts. This teacher-friendly handbook is packed with creative strategies for introducing K-3 students to fiction, poetry, and plays; informational texts; graphic novels; digital storytelling;…

Presents several lesson plans using newspapers to develop critical thinking skills that the author has used in critical thinking, English-as-a-Second-Language (ESL), and English composition classes. Examines news writing, the inverted pyramid, organization and language usage, letters to the editor, and how to critically analyze survey results. (CH)