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Direct linkMartin, Elizabeth – Journal of Multilingual and Multicultural Development, 2011
Drawing inferences from both quantitative and qualitative data, this study examines the extent to which American companies tailor their Web advertising for global audiences with a particular focus on French-speaking consumers in North America, Europe, Africa, the Caribbean and French Polynesia. Explored from a sociolinguistic and social semiotic…
Descriptors: Advertising, Audiences, Cultural Differences, Foreign Countries
