China has become a main host country for international students, but its international programmes for higher education still need improvement. This study aimed to examine the academic challenges that international postgraduates in China face based on Luc Boltanski's idea of ordinary critique. A qualitative research approach was adopted, and data…

This study investigates the impact of university teachers' authenticity on Iranian students' intention to migrate. Moreover, the mediating role of students' authenticity and the moderation of domestic university brands in the association between teachers' authenticity and students' intention to leave for educational purposes has been investigated.…

Social media technologies (SMTs), online brand communities, and social customer relationship management (SCRM) Capabilities play an indispensable role in the engagement and loyalty-building of university students to achieve a sustainable university reputation. This study provides pioneering input for higher education institutions (HEIs) by…

In the vigorous trend of international publication as a crucial research performance indicator, English claims the status of the uncontested global language of academic publishing. In this study, after providing a sketch of the policies of writing and publishing in English in Iran (reflected in national policy documents and university bylaws), we…

Following major strategic policy reforms and transformations in the higher education sector, branding as a strategic resource has become an integral part of the strategic decisions of higher education institutions (HEIs). However, despite a plethora of studies about HEI branding, very little is known about university brand evangelists as an…

The COVID-19 pandemic has required new marketing strategies for leveraging brand equity among Higher Education Institutions. Previous research has uncovered the impact of electronic word of mouth in the Higher Education Institutions' service industry, so this research extends our knowledge of the effects of electronic word of mouth on Higher…

The Chinese government promulgated several policies to encourage academics to participate in applied projects. As collaboration with industry on applied projects consequently increased, previous research found that the external funders placed constraints on the applied projects in which the academics were involved. Academics have tried to find a…

This research aimed to reveal the relationship between the "marketing tactics" used by private schools, "school image" and "parent loyalty". Participants consisted of 812 parents, whose children were enrolled to private schools during the 2019-2020 academic year in Sivas. The research data were collected using…

Purpose: This study aims to examine the effect of experience abroad, academic success and university reputation on students' employability in the Lebanese labor market. Design/methodology/approach: The study uses a between-subject design to identify whether academic success, university reputation and experience abroad have an impact on how…

The purpose of the article is to study the state of the problem of the development of image-related competencies of future physical education teachers in psychological and pedagogical literature. The article analyses the development of the problem of image-related competencies of future physical education teachers by examining philosophical,…

Business education continues to be very popular among students across the globe, however, business schools have been criticised for not preparing 'work-ready' graduates. This paper investigates how business schools enhance organisational reputation, and in particular, how relatively younger and non-accredited business schools compete with…

The aim of this research is to examine the relationship between organizational prestige and social role identity according to teachers' opinions. The relational screening model, one of the quantitative methods, was used in the study. The sample of the research consists of 526 teachers working in public and private secondary education institutions…

Higher education is the refinement of teaching--learning and research acumen. It is the epitome of a learning system before entering the job market or venturing into new start-ups. Various studies indicate that the growth of an economy is positively associated with development in the higher education ecosystem. The state-run institutions have…

One of the goals of China's 'Double First-class' initiative is to boost the top-notch disciplines in those next-to-top universities and allow their differentiated paths towards development. This study investigates Chinese universities' policy interpretations and strategic responses to this national initiative through a social network analysis of…

Big Science is a fertile learning environment for the transfer of knowledge and technology to suppliers since it boosts economic performance, innovation and reputation. However, despite the growing importance of this topic in the literature, empirical evidence is still limited. This paper investigates technology transfer from Big Science through…