States that a video introducing a company to various audiences is a common genre of promotional material in Finland. Applies theories of both advertising and semiotics to analyze the first minute of a video produced for a Finnish company that manufactures log buildings and wraps its image around a concept of leisure. (PA)

Describes the writer's experiences teaching American business writing in Russia and attempting to find documents for comparison of Russian and American approaches to business communication. Finds that the most documents common in the United States are rare or nonexistent in Russia; there, documents exist largely to show to officials rather than to…

Examines the genre of Australian children's picture books. Highlights include picture books, picture story books, and illustrated books; historical treatment; reviewing picture books; age range; complementarity of text and pictures; narrative element; communication; audience; and the integrated whole. (LRW)

Notes that the political economy out of which the standard of "objectivity" emerged was that of democracy operating within a capitalist economy. Explains that Western journalism trainers attempting to inculcate that standard in developing countries must be aware that the same conditions have never prevailed there. Describes the Lajmi Mir…

In a series of workshops, a women's writing group published books with sophisticated design and graphics aimed at an audience beyond the group itself. The value was not in publishing per se, but in learning, confidence, achievement of educational objectives, and relationships generated with the wider community. (SK)

Interviewed students taking creative writing courses at three institutions of higher education in the United Kingdom. Analysis revealed a typology of four differing student conceptions of creative writing within two overall "transcribing" and "composing" categories; these categories closely resemble students' conceptions of…

This study is a modest attempt to use three Korean primary school children and their English diaries as go-betweens to mediate in an apparent dispute between the founding fathers of socio-cultural theory about the nature of language and language awareness. According to Bruner, Vygotsky holds that mediation by others and self-mediation of written…

"Genre" has become the keyword in a movement to create a more dynamic, dialectical, contextual conception of "dispositio," of structure as a factor in psychological and social processes of writing. A dynamic conception of genre as social process in symbolic action can be reached by combining Kenneth Burke's technique of…

Hong Kong's Department of Information Services has been producing and systematically airing public service announcements (known as announcements in the public interest, or APIs) on a variety of selected themes such as cleaning up Hong Kong, road safety, crime, drugs, and health issues for over 20 years. The television announcements are shown every…

Explains the Higher Education Academic link, which promotes Theatre for Development in both the university and non-governmental organization sectors in Bangladesh. Highlights some of the most important and innovative issues which emerged from the link. Describes activities in the university sector which engaged students in practical workshops…

This paper outlines and discusses the development of a scoring system for content in children's transactional writing. The writing was collected as part of a project investigating the effects on attitudes and writing performance of mother-tongue use in second-language classrooms. (JL)

Discusses some of the problems the author encountered in staging a production of Marsha Norman's "'night, Mother" in Moscow. States that the area of largest concern was cultural variables, and whether a Russian audience would be able to understand some of the references. Concludes that, despite cultural differences, the audience was…

Asserts that Great Britain's National Curriculum is based on the flawed assumption that by attending to purpose and audience, the student will write in a preferred manner. Argues that form needs conscious formulation, using a language that needs to be taught and that is not self-evident from an attention to either "purpose" or…

Examines relationships between writing instruction and functional composition performance of third-year secondary education Dutch students. Finds that, of 36 instructional characteristics, effective ones included instruction and exercises in writing functional texts, writing for a specific purpose, tailoring to a particular audience, global rating…

Analyzes two Russian teaching contracts, rhetorically comparing purpose and audience, culture, gender, and the role of the individual versus the state. Uses anecdotal episodes as a framework for examining Russian culture and analyzing university teaching contracts, concluding that the contracts are not only brief and factual but also reflect a…