As the Chinese higher education market competition intensifies, attracting enough prospective students becomes a demanding task for many higher education institutions. Universities must develop more competitive marketing strategies to win the competition in the student recruitment market. The 7Ps marketing mix is one of the marketing concepts that…

Young people's room for autonomy and independent life choices is challenged by intensive parenting practices and ambiguous ideals underpinning the youth-parent relationship. In this article, we explore how young people make sense of and relate to parental influence as they are about to make choices of higher education. Through Foucauldian…

Postgraduate students' university selection decisions are influenced not only by the students themselves or their families, but also by internal university factors. This study evaluated the reasons for pursuing postgraduate education and investigated how family's socioeconomic status and the university's internal environment factors influenced…

In our rapidly developing modern world, where there are trends of high growth in science and technology, there is an acute need for professionally motivated and highly qualified specialists. This article discusses the features of professional motivation of students of pedagogical specialties. To determine the specifics of the formation of…

Purpose: This study intends to build up a thorough understanding of social factors that largely influence students' decision-making to opt institution for higher studies in India. Design/methodology/approach: This descriptive research follows two sequential phases consisting of the literature review to identify social factors and validate the…

Over the past forty years, scholars have been studying students' choice of higher education programmes to unravel the complexity of the choice process. Recent studies have shown that students may commit to a programme, i.e. they make a choice to enrol in that programme, when they find a programme that attunes well with their interests. Students…

Considering the educational services, the Brazilian Navy education aims to comply with continuous and progressive process of education, with own characteristics, which are constantly updated and improved based on some principles, such as guarantee of quality standard, continuous and progressive professionalisation, and integral and continuous…

This article analyses the mechanisms that contribute to differences in educational choice in the transition from the second to the third stage of secondary education in Flanders, a highly tracked educational system. The study programme chosen in the eleventh grade, besides being quite predictable from the educational position in the tenth grade…

This paper draws on research conducted in four publicly funded secondary schools in the South-East of England that explored the higher education decision-making of prospective first-generation university entrants accessing school-based widening participation interventions. It begins by introducing an "ecology of intersecting influences"…

This study draws attention to the role of similarly educated parents in their children's university choice. We conceptualise, develop, and empirically test a model that links university choice with parents' intention to recommend the university and university brand preference that stems from their own experiences during the university evaluation…

This paper provides the first experimental evidence of how admission outcomes in centralized systems depend on strategic college choice behaviors. Centralized college admissions simplify the application process and reduce students' informational barriers. However, such systems also reward informed and strategic college choices. In particular,…

Tertiary education is a turning point in anybody's life. Students' choice of tertiary education is crucial for them, their family members, and the country. All parents would like to see their children reach the heights in education and develop many career prospects. In Sri Lanka, critical job profiles are limited to medical doctors, engineers,…

This paper empirically explores the underlying factors influencing students' choice of private education providers in a developing country. Hence, this research aims to contribute to the existing literature by enhancing the understanding of university choice among students, satisfaction, and loyalty, particularly within the context of African…

This study focused on Chinese doctoral recipients in social science disciplines in the U.S. and their decision making about returning to China upon graduation. In interviews of Chinese faculty who studied in the U.S. and Chinese PhD students currently in the U.S., we found that plans to return were associated with a blend of cultural, family, and…

Many papers on international student mobility have analysed different macro factors influencing the decision making of international students. However, only a limited number of studies have considered the role of language distance on international educational choices. This paper aims to fill that gap by identifying the role of language proximity…