The COVID-19 pandemic has required new marketing strategies for leveraging brand equity among Higher Education Institutions. Previous research has uncovered the impact of electronic word of mouth in the Higher Education Institutions' service industry, so this research extends our knowledge of the effects of electronic word of mouth on Higher…

This paper examines the extent to which Neoliberalism features in undergraduate prospectuses of UK universities, using Michel Foucault's lectures at the Collège de France, and subsequent writers on Neoliberalism, as an analytical lens. Prospectuses convey an impression of the outcomes students might gain; the specific research question is, 'To…

Australian schooling is characterised by high levels of choice and competition, and education policymaking promotes the dissemination of information to assist families to choose a school. The aim of this study is to examine whether current information sharing is adequate for informing school choice for young people seeking vocational education and…

Background and context of the study: This research employed a person-centred approach to evaluate the effectiveness of a recruitment intervention aimed at attracting STEM undergraduate students to the teaching profession. The study aimed to identify participant profiles based on changes of interest in teaching, examine the demographic factors…

Purpose: In an uncertain and competitive higher educational landscape, expedient management of professional capital could increase knowledge capital by ensuring the recruitment and retention of experienced and highly qualified academic staff. In this paper, a case study of a private university aims to evaluate the talent management of academic…

The number of international students in the UK has risen considerably in recent years. These students, now constituting around one-fifth of the student body in the UK universities, are viewed primarily in terms of the economic benefits they bring to the host country, and there has been little explicit discussion around equity principles that might…

Studies repeatedly find that women and men experience life in academia differently. Importantly, the typical female academic portfolio contains less research but more teaching and administrative duties. The typical male portfolio, on the other hand, contains more research but less teaching and administration. Since previous research has suggested…

It has been widely argued that journal metrics are used in assessing publication records on resumes for academic jobs and assessments. Within that debate, two important considerations emerge. Firstly, academics belonging to different career cohorts may have different experiences which are reflected in their recommendations related to targeting and…

Socio-economic disadvantage can be a significant barrier to accessing high-quality dance training for young, talented dancers. Government policy and strategy relating to widening participation and talent development in the UK are premised on raising aspirations and meritocracy. This article uses Pierre Bourdieu's conceptual framework of field,…

In March 1958, a tense six months after the launch of the Russian satellite Sputnik I sent a shockwave of fear and purpose through the United States, an essay published in the Franklin Institute (TFI) monthly member newsletter, "The Institute News," opened with an oddly defiant, even dismissive tone ("Sputnik, Teachers &…

The global mobility of students is on the rise and the recruitment of international students is high on the agenda of institutions in higher education. By communicating a distinctive corporate identity on their websites, universities can distinguish themselves from competitors and generate a positive image to attract talented international…

This study qualitatively investigates solutions to lecturer-related problems caused by the relatively recent introduction of a teaching-research mission at Swiss universities of applied sciences (UASs). It thereby makes an empirical contribution to the debate on organizational actors in higher education. The investigation is informed by a…

Over the course of the previous two decades, successive governments have attempted to attract students from diverse backgrounds as part of an overarching ambition to widen participation in Higher Education (HE). As part of those efforts, there has been a proliferation of Further Education Colleges (FECs) utilised to meet those ends. In 2021,…

The under-representation of women in Science, Technology, Engineering and Mathematics (STEM) disciplines has been well documented. We discuss an affirmative action recruitment strategy from the University of Melbourne's STEM disciplines where only female applicants were eligible to apply for academic positions. This strategy has been very…

This study aims to examine the collective progress of internationalization and present a map of internationalization of the participant universities. The Turkish version of the American Council on Education's [ACE] Mapping Survey, which was adapted by the authors, was used as data collection tool. Participants consisted of 12 experts and managers…