This study investigates the adoption process of a TVET policy, usually driven by the state, by private actors. Considering a Cultural Political Economy analytical approach, we use the adoption of Sector Skills Councils in three Chilean sectors (mining, wine, maintenance) to examine the different factors that explain the process. We draw on interviews with key informants at the sectoral and national levels, sectoral documents, and press articles. Our analysis shows that the framing actions of a local policy entrepreneur and their interaction with neoliberal political-economic institutions were key to explaining the policy's attractiveness for private actors. Furthermore, economic and organisational conditions at the sectoral level explain why these three sectors adopted SSCs. We offer further insights about the TVET policy transfer process from the perspective of local and sectoral actors, and in particular, the role of non-state actors.