In the emergence of pandemic Coronavirus Disease (COVID-19), the delivery of education service becomes a global issue, and many traditional higher education institutes are shifting toward digital alternatives methods. E-learning is considered the most appropriate effective method of knowledge delivery to meet the current academic requirements.…

Purpose: The online learning environment is a function of dynamic market forces constantly restructuring the e-learning landscape's complete ecosystemcape. This study aims to propose an e-learning framework by integrating the Technology Acceptance Model (TAM) and Theory of Planned Behaviour (TPB) to predict students' Online Learning Readiness and…

The swift incorporation of artificial intelligence (AI) into higher education has significantly propelled the digital transformation of education. This advancement is crucial for educators aiming to augment teaching quality through AI technologies, such as ChatGPT. However, the acceptance of ChatGPT among college students remains underexplored.…

Flipped learning has become an ally in education. However, although the literature has identified multiple benefits of using this strategy to improve student learning outcomes, its adoption and implementation by teachers in science education remain scarce. This study examines antecedents of science teachers' flipped teaching readiness to act,…

This paper explores the characteristics of mobile social media marketing adoption in the context of digital natives via an extended Mobile Technology Acceptance Model. Specifically, mobile usefulness and mobile ease of use were studied together with (1) networks relationship properties: homophily and tie-strength to understand their impacts on…

This study seeks to explore the effect of fear emotion on students' and teachers' technology adoption during COVID-19 pandemic. The study has made use of Google Meet© as an educational social platform in private higher education institutes. The data obtained from the study were analyzed by using the partial least squares structural equation…

The aim of this study is to examine students' acceptance of and intention to use Learning Management Systems (LMSs) for university education in Turkey using extended Technology Acceptance Model (e-TAM). TAM has been widely used in various fields of technology acceptance in the last years and is found to be highly useful for the determination of…

Purpose: This study examines how agricultural extension experts use Information Communication Technologies (ICTs) in extension organizations and how they perceive their usefulness for agriculture extension delivery in Ethiopia. Design/Methodology/approach: An exploratory case study was conducted on 'Agricultural Knowledge Centers' (AKCs) in four…

In this study, we examine the effects of individual-level culture on the adoption and acceptance of e-learning tools by students in Lebanon using a theoretical framework based on the Technology Acceptance Model (TAM). To overcome possible limitations of using TAM in developing countries, we extend TAM to include "subjective norms" (SN)…