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Direct linkLee, Chae Ho – Visible Language, 2010
Nakheel, a Dubai World Company has created the world's largest themed mall based on the narrative of Ibn Battuta, a 14th century Muslim explorer whose world travels are well documented. The Ibn Battuta Mall is located in the city of Dubai in the United Arab Emirates and utilizes a communication strategy called edutainment: a neologistic…
Descriptors: Foreign Countries, Muslims, Communication Strategies, Arabs
