This 2-part report investigates the role of mass media in the lives of pre-school Scandinavian children. The first part presents a portrait of one child, giving a personal picture of the child's family life and her relationships to various forms of media. Part II continues the discussion of the role of media in children's lives, based on the…

A study compared advertising media usage, advertising reach, and consumers' attitudes toward advertising in Israel and the United States. The study used data gathered from an Israeli survey of 1,600 consumers and an American survey of 1,500 consumers. The findings revealed that the press was the dominant advertising medium in both countries, in…

Reports and analyzes responses of 73 newspersons in London and abroad who gather and process foreign news for the London "Times" to a questionnaire seeking information about the news criteria that govern their news choices. (GT)

Reports on a study into the scope of an anti-discrimination campaign among Dutch municipal officials in a large city. Notes that a questionnaire was completed by 698 people, asking whether there were any high-risk groups of officials who held intolerant, ethnocentric prejudices. Appears that the lowest-salaried men agreed with ethnocentric…

A survey of Swedish newspaper editors reveals that there is still a willingness to criticize the government in the papers, even though they are supported by subsidies. Shows also that the subsidies have mostly benefited the low circulation papers and have encouraged waste. (FL)

Examines why people choose a particular medium, by testing a causal model of magazine exposure and appraisal with readership surveys of two magazines distributed by the U.S. Information Agency in India. Found that utility had the strongest relationship with both exposure and appraisal, while communication potential had a negative relationship. (PD)

Focusing on three leading Indian newspapers published in New Delhi--"The Economic Times,""The Hindustan Times," and "Nav Bharat Times," a study examined the roles that journalists working for these newspapers assume, or want to assume, and how that may be related to development news production by their newspapers. A…

A study examined the religious radio listening habits of Brazil's indigenous population. Subjects, 46 linguists (under contract to the Brazilian government to educate the population) who worked with 32 different Brazilian tribes, completed a 16-item survey. Results indicated that: (1) 13-20% of adult Brazilian Indians have access to a radio; (2)…

An overview is presented in this paper of the types of qualitative radio and television evaluations currently being undertaken in six countries: Sweden, the Netherlands, France, Great Britain, Japan, and Canada. An introductory section notes the value of qualitative ratings to broadcast policy makers and to those seeking broadcasting changes, and…

The first in a series that examines the role of radio broadcasting in the process of socioeconomic and cultural change in three countries with different types of broadcasting organization--Austria, Czechoslovakia, and Venezuela--this volume focuses on Austria. It deals with the cultural implications of broadcasting structures and their ownership…

Examines linkages between media use and attitudes from a survey of Soviet and American teenagers. Finds that all youths show a great concern about the possible effects of nuclear war, with heavy media users in both countries more optimistic, but the relation was stronger among Soviet students. (MS)

Summarizes four media-related reports, including: (1) a survey that explored the factors introduced by new technologies for distributing television in and across Europe; (2) an annual review of BBC broadcasting research findings; (3) the portrayal of violence on British television; and (4) an evaluation of primary school radio programs in…

A survey of 5000 12-year olds in 23 countries around the world was conducted to analyze the impact of media violence on children's lives in different cultures. This article presents a summary of findings to be published in full. Highlights media use, individual anxiety and role models, violence in the actual environment, and the relationship…

A study examined the ways in which the staffs of communication units in agricultural extension agencies in Malaysia select media to transfer knowledge to their clients. A survey method of data collection was employed, whereby 95 staff of communication units from 11 development agencies were asked to respond to self-administered questionnaires.…

The second in a series that examines the role of radio broadcasting in the process of socioeconomic and cultural change in three countries with different types of broadcasting organization--Austria, Czechoslovakia, and Venezuela--this volume focuses on Czechoslovakia. It deals with the cultural implications of broadcasting structures and their…