Despite the shift from an elite to a mass higher education (HE) system in the UK, participation between students with Business Technology Education Council (BTEC) and Advanced-Level (A-level) qualifications remains unequal. The data presented here is taken from a longitudinal narrative inquiry funded by the Economic and Social Research Council…

This paper analyses the student decision-making model for international postgraduate (PG) students with a concentration on consumer service marketing principles. Using a grounded theory approach and exploratory techniques (focus groups), it investigates qualitatively why the UK is the destination choice, the rationale for the programme of study…

Universities in England are now paying more attention to the Vietnamese student market for purposes of campus diversity and recruitment. The primary purpose of this paper is to have a better understanding of Vietnamese students' motives and drives to study abroad. More specifically, this study targets students studying in a public research…

Higher education institutions in Vietnam have embraced opportunities to collaborate internationally to address specific educational needs that have emerged as a result of an accelerated economic and political society. The shift to a global market-driven economy has resulted in the need to produce better prepared graduates, advance in technology,…

Recently, the globalized economy and the rapid growth of developing countries have driven a large number of students to study abroad in different developed countries. To compare the factors affecting their choices, this qualitative study collected data from a series of in-depth one-on-one interviews with twelve Mainland Chinese students who were…

This comparative study modifies Cabrera and La Nasa's model to examine social and class stratification in students' college-choice outcomes in the USA and Taiwan, and compares the mechanisms that perpetuate this stratification between the two systems. Students' college-choice outcomes are defined by both institutional selectivity and control, in…

The creation of the Teaching Excellence Framework (TEF) represents a significant development concerning the teaching mission of the university in the UK. This paper considers the background to, and the development of, the TEF. It explains the context from which the TEF emerged and unpacks a series of rationales which illustrate the need for, and…

Purpose: The purpose of this paper is to determine factors that influenced international university preference, looking at country of origin (COO), that is the COO of the course and program modes (PMs). This study specifically focusses on differences in perceptions across students from Malaysia and China. Design/Methodology/Approach: Conjoint…

Purpose: It is considered a mystery by many people that, despite charging significantly higher fees when compared to public institutions, research has shown an increase in the demand and enrolments at private higher education institutions. The purpose of this paper is to investigate the critical factors considered by students when deciding to make…

In recent years, Malaysia has witnessed an influx of foreign students in the local higher education institutions with the aggressive support from the Malaysian government to build Malaysia as the educational hub within the region. This is in line with Malaysia's aspiration to be a global education hub by year 2020. Besides the country level…

The relevance of studying the stated problem is due to the fact that for increasing the efficiency of higher education marketing it is necessary to take into account several factors, namely, factors that impact the choice of a university and an academic program by enrollees, as well as socio-psychological characteristics of the latter, while…

Politicians regularly cite an expected individual economic gain (the 'graduate premium') as a justification for greater private contributions to the cost of higher education, most recently as part of the rationale for the increase in England of the cap on Home/EU undergraduate fees to £9000 from 2012 (e.g. Willetts 2011a). However, the choices…

Rankings and online comparison sites have both facilitated and shaped the marketisation of higher education in England, the UK as a whole and elsewhere. They have facilitated marketisation by introducing greater competition between and within higher education institutions. Ultimately, they accomplish the transformation of qualities into…

This article examines current debates surrounding British higher education funding from a political economy perspective, drawing on "positive" and "institutionalist" political economy. Adopting the lens of political economy enables a critical assessment of the use of terms drawn from economics by many higher education…

Since the 1990s, the number of both out-of-province Canadian and international students enrolled at Memorial University of Newfoundland has increased substantially. During this period, the enrollment levels of students from the provinces of Nova Scotia, New Brunswick, and Prince Edward Island have undergone an increase of approximately ten-fold.…