Finds that male characters outnumbered female characters by a ratio of 2:1, but that female characters enjoyed far greater representation in cartoons produced in Japan than in cartoons produced in the United States and Great Britain. Shows that characters conformed to gender-related stereotypes, with males being more aggressive, rough, sloppy, and…

This analysis of the British domestic situation comedy (sitcom) as a genre begins by noting that it is considered basically taxonomical, using the categories of character, narrative, and theme to develop understanding of its discursive strategies. Considered to be preliminary and tentative, the results of this analysis suggest that: (1) the sitcom…

Study of secondary school pupils' reactions to viewing careers education materials in which people were shown in occupations traditionally associated with the opposite sex found that young adolescents viewing counter-stereotyped programs were no less stereotyped in career beliefs. Results are discussed in terms of resilience of sex role in…

To explore the portrayals of Americans in Japanese television commercials and Japanese in American television commercials, and how those portrayals are perceived by each nationality, a two-part study examined 745 American commercials and 956 Japanese commercials. Researchers first coded the number of American males and females who appeared in the…

The five research papers that comprise this document report on research into the impact of the inception of television reception on residents of a Canadian town, "Notel." The introductory section tells how Notel and two other similar Canadian towns that already had television reception were studied just before Notel received television…